When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
Nowadays it is commonplace to buy books, music, clothes or electronics online. Buying groceries online isn’t. But that’s about to change in Europe as several supermarkets are starting to embrace ‘online’ as a sales channel. In particular, France is trying to capitalise on the trend. About 20 percent of the population is already using drive-through collection for grocies ordered online.
Elanders has acquired Myphotobook, a German company that sells personalised photo products for consumers. With the acquisition the Swedish company is now one of the leading players in Europe. Elanders bought Myphotobook for 10.5 million euros from investment holding company Holtzbrinck Digital.
More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it’s already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.
The Rocket Internet powered European online webshop for furniture is preparing to enter the Swiss market. The company continues to increase its international presence with a particular focus on European markets. At the same time its increasing the size of its product assortment to more than 50,000 items, making it one of the webshops with the broadest range of furniture, lamps and home accessories available across continental Europe.
Otto Group will invest 50 million euros in its order fulfillment and parcel delivery infrastructure in Russia. The German company will also open its network to third-party retailers. With the investment the capacity of Otto’s logistics center will be doubled, creating almost 700 extra jobs by 2014.
With more than 41 million digital buyers last year and a predicted 46 million in three years, Germany enjoys the greatest ecommerce customer potential within Europe, ‘making it the clear continental leader’, says Germany Trade & Invest in its report ‘The E-Commerce Market in Germany’. “Beyond Europe, only China, the USA, and Japan record higher digital consumer numbers.”
Home24 celebrated its 500,000th customer this week. The online shop for all things furniture is only one and a half years active, but it’s getting bigger and bigger every month. Nowadays they sell more than 40,000 products ranging from furniture to cupboards en fireplaces.
Shopping online across national borders is getting more and more popular amongst internet users. The United States, Hong, Kong, Canada, Australia, China and Germany will see a combined total of $105 billion in cross-border online shopping this year and in the next five years it should almost triple to $307 billion.