Seven in ten Nordic residents shopped online for a total value of 4.9 billion euros during the first quarter of this year. The most frequent shoppers can be found in Norway, as 75% of its inhabitants bought something online during the first three months of this year.
Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.
It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.
Here in Europe it´s not all about credit cards. There are actually many, many different online payment methods. Let´s have a look at what customers in certain European regions and countries tend to use if they order goods online. You´ll notice common names like Paypal, but also some very local ones, like Dankort.