Sweden

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same shift occurred for orders and revenues coming from mobile devices.

Buying cheap products online from Chinese ecommerce websites is very popular in Sweden. Every day around 150,000 packages from websites like Alibaba and Wish arrive at Stockholm Arlanda Airport. Until now, customers didn't have to pay taxes on these purchases, but that's about to change. And, on top of that, PostNord will also charge a huge administration fee per package.

NA-KD, a Swedish fashion retailer, has raised 45 million dollar (36.8 million euros) in Series B funding. NA-KD wants to use the money to accelerate the company's growth and to further expand its business globally. The Swedish startup has plans to launch 9 localized websites in the coming months.

Webgallerian, an online marketplace from Sweden, has relaunched this year. The goal is still the same: to bring together hundreds of online stores under one single roof and to become the biggest online marketplace in the Nordic region.

Swedish fashion retailer H&M is secretly working on a new project, which aims to sell branded clothes online at discount prices. For now, the project has been dubbed P12 and it's expected to launch somewhere in April.

42 percent of consumers from France, Germany, the United Kingdom and Sweden have used click & collect in the past twelve months. And one in four Europeans who used click & collect bought another product in-store while they were picking up their online order.

Amazon will launch in Sweden. This rumor has been going around for quite some time, but now it's just a matter of when, not if, Amazon will open Amazon.se to the Swedish public. Now the CEO of comparison site Pricerunner says Amazon will launch in Sweden very soon. "It's happening in the next 1 to 12 months."

Online pharmacist Apotea has been rewarded with an award for being Sweden's most favorite online store. The online-only pharmacist is followed closely by Adlibris and CDON. It's the first time PostNord has organized this competition, which is solely based on consumer votes.

There are several ecommerce companies in Sweden that have grown by several thousand percent since 2015. The fastest-growing ecommerce company in Sweden even saw its revenue increase by 61,850 percent between 2015 and 2016.

Ecommerce in Sweden continues to grow on almost all fronts. This year, it's expected the online industry will be worth 109.5 billion Swedish kronor, or 11.5 billion euros. This would be an increase of 9 percent compared to last year.

80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.

Visa will invest in Klarna, one of Europe's fastest growing online payments companies. Today, the two companies announced they have the intention to develop a strategic partnership in the future. Visa and Klarna want to accelerate ecommerce and mcommerce for the benefit of consumers and retailers in Europe.

This month, Swedish fashion retailer Chiquelle won the Global E-commerce Award at this year's Global E-commerce Summit. The company's pitch won 52 percent of the audience vote, thereby beating Indian online grocery store Big Basket and Swedish furniture manufacturer Ikea. We interviewed CEO and co-founder Pouya Boland about the award and the latest developments, including expanding to more countries.

Klarna has been granted a full banking license by the Swedish financial supervisory authority Finansinspektionen. This means Klarna can operate as a bank, something it wanted for a long time. With a banking license, Klarna kan now broaden its product portfolio for customers and merchants.

The famous Swedish furniture retailer Ikea has plans to sell its products on websites of third-party retailers. The surprising move follows after Ikea has been targeting more online customers. The home furnishing retailer didn't comment on which platforms could be used for selling the Klippan sofa and Billy bookcase.