Sweden

Same-day-delivery is an increasingly popular method of delivery for online orders. But such a service costs money, of course. In Sweden, it seems that four in ten consumers don't want to pay a thing for same-day-delivery.

Omoda, a Dutch omnichannel shoe retailer, is expanding in Europe. After it opened online stores in countries nearby, the company is now ready to expand to Scandinavia. This year, an online store in Denmark will open and next year, Sweden, Norway and Finland are next.

Dustin, a Swedish reseller of IT products and services, has launched its online store in the Netherlands. The company was already active in the Nordics, but after acquiring Dutch Vince Groep last year, the IT company is now also active in the Netherlands.

Online white goods retailer Tretti is investing in physical stores across Sweden. In addition to the previously announced flagship store in Stockholm, Tretti will also open physical stores in Helsingborg, Halmstad and Umeå.

H&M continues to invest in Sellpy, an online platform for second-hand fashion. The Swedish fashion retail group started investing in Sellpy four years ago and has since then joined all investment rounds. Now, H&M has become a majority owner, with an approximate 70 percent stake in the re-commerce platform.

H&M may change its business model in the near future. The Swedish fashion giant will experiment with selling external brands and products on both its online platform and in selected stores.

Fashion retailer Chiquelle has launched its augmented reality shopping app. The Swedish company's latest app enables users to customize their own model and style it with fashion items sold by Chiquelle. Users can also add makeup and different hairstyles to the avatar.

Zalando is launching a pilot with reusable packaging. The test will run for four weeks and is aimed at customers in Finland, Norway, Sweden and Denmark. During the pilot, 10,000 customers will receive their orders in reusable shipping bags, so the German fashion company can reduce the packaging waste.

HelloFresh has set foot in Scandinavia. The German meal kit delivery service has launched in Sweden. "We are sure Swedish customers will love our product, and we can't wait for them to try it", co-founder Thomas Griesel commented.

On average, parcels that are transported from Sweden to Finland take 5.6 days to reach their destination. Once the border is crossed, the average delivery time is 1.8 days.

Cristina Stenbeck, former chairman of Swedish investment company Kinnevik, has invested 18 million Swedish kronor (1.69 million euros) in Caliroots. The Swedish omnichannel retailer of sneakers and streetwear just announced it made a loss of about 3.75 million euros last year.

Ecommerce in Sweden is expected to be worth 16.86 billion euros at the end of this year. The Swedish business-to-consumer ecommerce turnover was worth 14.95 billion euros last year and it's predicted this will increase by 12.8 percent.

Henri Lloyd, a brand from the UK that's specialized in sailing clothing, has relaunched its online store. This is the result of a digital transformation the brand has gone through since it was acquired by Aligro Group last year.

Barely two years after Klarna announced its peer-to-peer payment app called Wavy, the Swedish company pulls the plug on the app. Some functions of the social payment application will be integrated into the Klarna app.

Delivery Hero has bought another competitor in Europe. This time it's Swedish food delivery service Hungrig.se. As a result, the German company is now active with three different brands in Sweden.