Online retailers could sell more to consumers who shop from their smartphones, if they would offer a better shopping experience via the mobile app. Especially in the United Kingdom, the mobile shopping apps could really use an upgrade.
The United Kingdom
Sales of the 20 biggest online-only retailers in the United Kingdom have increased by 23 percent last year. Their revenues went from about 7.6 billion euros in 2015/2016 to over 9.4 billion euros one year later. The increase is mostly because of the rise of mobile commerce.
Mobile commerce sales in the three biggest ecommerce markets of Europe – the United Kingdom, France and Germany – will reach over 85 billion euros this year. Almost 57 percent of this amount will come from the UK, while Germany will have bigger mcommerce sales than France.
ManoMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year.
Chinese online retailer JD.com is ready to take on Amazon in Europe. The company will first launchs its ecommerce platform and delivery services in France next year. After that, the United Kingdom and Germany are next.
UK parcel carrier Yodel has launched a new service, called Xpect Returns. This is a collection service which helps consumers with getting their purchased items back to online retailers. Customers can now have their returns picked-up from their location within a two-hour collection window.
On average, 1 in every 20 online orders is not delivered on the first attempt. This costs retailers a lot of money, but it also damages the retailer’s reputation. Existing customers go away and it’s hard to acquire new ones. But what’s the main reasons online orders don’t arrive on time?
Customers in the UK increasingly expect it won’t cost them anything to return the goods they ordered online. But this could lead to over 200 smaller ecommerce companies failing, a new study by ParcelHero shows. Many smaller online retailers feel the pressure to pay for the cost of returns, as want to maintain high customer service ratings.
For the first time in the United Kingdom, ecommerce purchases made via smartphone will overtake that of tablets. This year, online sales that happened via smartphones represent 49.7 percent of all mcommerce sales. Mcommerce via smartphones will be worth about 20 billion euros in the UK this year.
So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain.