Top 10 online stores in Denmark

Denmark is, together with Sweden, one of the biggest and most developed ecommerce markets in Northern Europe. The industry relies mostly on major foreign players, but there are also some local heroes. On this page you can have a look at the top 10 online stores in Denmark.

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Ecommerce in Denmark is characterized by how well-developed it is. Denmark has an internet penetration of 98 percent, which means that almost all of Danish people use the internet. Denmark does not have major local ecommerce companies, like Sweden with Ikea and H&M, but still, the ecommerce industry of Denmark is well-established.

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The top 10 online stores in Denmark

The top ten of online stores in Denmark is dominated by foreign players, like Zalando, H&M and Amazon. Of course, the top 10 list changes every year. But in 2021, this was the list of ten biggest online stores in Denmark by net sales, based on data from Statista.

1. Zalando	336 million dollars
2. Elgiganten	312 million dollars
3. Apple	231 million dollars
4. H&M	220 million dollars
5. Ikea	202 million dollars
6. Boozt	163 million dollars
7. Coop	142 million dollars
8. Matas	115 million dollars
9. Asos	114 million dollars
10. Jem & Fix	106 million dollars

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