More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often used.
Consumer behavior - archive
We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.Read more about Consumer behavior
Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say.
Just 69 percent of small and medium-sized enterprises in Ireland have a website. And only 32 percent of these online companies sell products or services online. By not selling online, SMEs are losing their share of the Ireland’s €12.3 billion ecommerce market.
Children are looking for shops that are ethically conscious. Almost one in five want to buy plastic-free products that are sustainable and most kids aren’t that patient when it comes to the delivery of goods.
How often do customers in Europe purchase cosmetics online? And where do they but them? A new study shines light on this topic, showing how European women purchase cosmetics online.
Bazaarvoice, a company that offers solutions for product reviews and other user-generated content, has acquired Influenster. This is a product discovery and reviews platform with almost 6 million users worldwide.
Online marketplace Wish appears to increasingly lock out user accounts in Germany after users returned items too many times. This also means customers lose access to the customer service and can no longer exercise their buyer rights.
Meeting consumer demands for more environmental goods and services are the biggest challenge for marketers and supply chain managers in the United Kingdom and France. Remanufacturing products costs nearly 3.5 million per year in these two countries.
Many top retailers in the United Kingdom and Germany have a long way to go when it comes to customer centricity. A lot of major ecommerce companies in these European countries don’t meet the expectation of online shoppers, something which could damage loyalty and revenues.
Most online shoppers would order more in the long-run if an online retailer offers free returns. And a significant 84 percent of shoppers won’t even come back to a store if they’ve encountered a poor returns experience.
Amazon is very popular in the United Kingdom. Recent research shows that almost nine in ten Brits are Amazon shoppers. And last year, more people have increased their shopping with Amazon than decreased it. Seven in ten Amazon users in the UK buy from the ecommerce giant at least once a month.
Consumers in the United Kingdom spent the most money online on vehicle-related items. Holidays were also a favorite destination for shoppers looking to spend their money online. And it’s fashion and fast food takeaways that Britons regretted the most buying online in 2018.
In the United Kingdom, 53 percent of consumers prefer to shop online using a brand’s app over its website. This is mostly because they experience complex processes for signing in and setting up accounts on the website. Still, 40 percent get frustrated when shopping or paying on a mobile.
The ecommerce website of DIY retailer Homebase has finished last in an annual online shops survey. Many customers in the United Kingdom weren’t satisfied with their online shopping experience at Homebase.co.uk over the past six months.
Consumers the United Kingdom are increasingly turning to foreign retailers when they are shopping online. Currently, over a third of UK shoppers are buying cross-border regularly, with 15 percent making an online purchase overseas at least once a week.