Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

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57% of Europeans shop online more than ever

57% of Europeans shop online more than ever

Europe has turned into a continent of online shoppers during the corona crisis. Since the beginning of the current contact restrictions, 57 percent of European consumers shop online more than ever. About one in three Europeans (30 percent) are spending more money on virtual experiences.

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