lightspeed ecommerce


Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Shopkick says ‘Tschüss’ to Germany


Shopkick will leave Germany as of January 31, next year. The ecommerce app, which rewards consumers for walking into stores, entered the German market in October 2014, but is already leaving again. On the website it explains its parent company has made the strategic decision not to continue the service in Germany. Continue reading

The key ecommerce trends in 2017

Ecommerce trends in 2017:

A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017. Continue reading

These are the biggest days for online shopping in Europe

Online shopping in Europe

Black Friday and Cyber Monday are only one month away and these days mean big business for online retailers across Europe. But in some countries these aren’t the biggest days for online shopping. In the Netherlands and Austria for example, most online revenue is expected to be generated on December 12. See what the biggest days are for online shopping in Europe. Continue reading

MonkeyData helps ecommerce players with data analysis


Ecommerce companies can really make a difference nowadays if they use their data efficiently. But there’s data everywhere and it takes some time and effort to analyze all this. A European startup that tries to solve this problem, is MonkeyData. This Czech SaaS company analyses data from various sources and shows the results in one place in an organized dashboard. We interviewed them about data, ecommerce software and the differences between some European countries. Continue reading

Dutch retail tripled budget spend on Google Shopping

Google Shopping

It seems like Dutch retailers have embraced Google Shopping as an important advertising channel. Last year, this industry more than tripled the budget spend on Google Shopping. The share of paid search advertising on Google Shopping increased from 6 percent in 2014 to 23 percent last year. Continue reading

Beauty and personal care, the next big thing in Europe

Beauty and personal care could be the next big online category in Europe, consulting firm A.T. Kearny thinks. But only if the products and online shops meet the unique needs of consumers. Nonetheless, online sales of beauty and personal care is expected to increase by more than 8 percent year on year until 2019. Continue reading

Milestone for product recommendation tool Picalike


German startup Picalike has served more than 100 million relevant product recommendations based on visual similarity in just one month. The software solution searches and matches product pictures, so customers find what they are looking for. Online retailers Otto, Bonprix and Esprit are among the ecommerce companies using Picalike. Continue reading

CPC for Google’s paid search ads is rising

Google CPC

After Google decided to eliminate paid-search text advertising on the right-hand rail of its search results, the cost per click for paid-search advertising had indeed increased, one agency says. Last month, Google stopped serving ads on the right side of its search engine query page and added a fourth paid-search ad above, and up to three beneath the organic search results. Continue reading

Ecommerce trends according to Nordic experts

Ecommerce trends for 2016

For years we hear that mobile commerce is really breaking through now. And that cross-border ecommerce will become even more important. But what are the specific ecommerce trends for this year? Three CEOs from leading Nordic ecommerce companies share their thoughts. Continue reading

Zalando Media Solutions has successfully tested in-store ads

Zalando logo

Zalando has quietly tested brand advertising at its own platform during the past few months. With a group of several brands, it ran 30 advertising campaigns from external brands on dedicated parts of its own online store and via third party sites. Continue reading

UK retailers should engage more with researching shoppers

UK retailers should engage more with researching shoppers

UK fashion retailers are missing out on an annual spend worth almost 12 million euros because they are not engaging with shoppers who are increasingly researching fashion choices before purchasing. Retailers should re-evaluate their marketing content to focus on product attributes over the brand image, a new study suggests. Continue reading

‘IT teams delay optimization improvements’

'IT teams delay optimization improvements'

An optimized ecommerce website is of great importance to retailers. But research shows that it’s probably not the best idea to let the IT team decide when to implement data-based optimization changes, as they only slow down the process. More than half of improvements were delayed by IT until they had the time to deal with them. Continue reading