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Marketing - archive

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part

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Most online shops in Germany have a digital magazine

Most online shops in Germany have a digital magazine

What do 93 percent of the largest online retailers in Germany have in common? They all have a digital corporate magazine. In Germany, 28 of the 30 biggest online stores have at least one company magazine. Only Media Markt and Medion don’t play along. Continue reading

German retailers are investing in personalization

German retailers are investing in personalization

Personalization is key for German retailers. Many of them are looking to invest in personalization solutions during this year, with more than half of them expecting to spend over a million euros to achieve this. Continue reading

47.5% of Spanish online stores participate in Black Friday

47.5% of Spanish online stores participate in Black Friday

Black Friday continues to be one of the most important sales periods for Spanish small and medium-sized enterprises, especially online. This year’s edition of Black Friday takes place on 24 November and it’s expected that almost half of online stores in Spain will participate. Continue reading

German insurer HUK-Coburg leaves all comparison websites

German insurer HUK-Coburg leaves all comparison websites

HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains. Continue reading

Swiss fashion brand Strellson sells clothes for Facebook likes

Swiss fashion brand Strellson sells clothes for Facebook likes

Strelsson, Switzerland’s biggest menswear manufacturer, opened an online shop where consumers won’t need to pay money to get a fashion item. In order to be the owner of a trench coat or pair of jeans, consumers need to collect a certain amount of Facebook likes on a shared post. Continue reading

The daily price change ratio in European ecommerce

The daily price change ratio in European ecommerce

Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries. Continue reading

Google helps startups in Germany, Austria and Switzerland grow sales

Google helps startups in Germany, Austria and Switzerland grow sales

Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online. Continue reading

Omnichannel in the European fashion industry

Omnichannel in the European fashion industry

A new study on omnichannel in the European fashion industry shows that social media, online customer loyalty and store localization are the most common omni-channel solutions. The least common features are online order of in-store inventory with in-store pick-up by the customer, same-day delivery and shipping and in-store reservation of inventory for in-store consumer purchases. Continue reading

Shopkick says ‘Tschüss’ to Germany

Shopkick says ‘Tschüss’ to Germany

Shopkick will leave Germany as of January 31, next year. The ecommerce app, which rewards consumers for walking into stores, entered the German market in October 2014, but is already leaving again. On the website it explains its parent company has made the strategic decision not to continue the service in Germany. Continue reading

The key ecommerce trends in 2017

The key ecommerce trends in 2017

A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017. Continue reading

These are the biggest days for online shopping in Europe

These are the biggest days for online shopping in Europe

Black Friday and Cyber Monday are only one month away and these days mean big business for online retailers across Europe. But in some countries these aren’t the biggest days for online shopping. In the Netherlands and Austria for example, most online revenue is expected to be generated on December 12. See what the biggest days are for online shopping in Europe. Continue reading

MonkeyData helps ecommerce players with data analysis

MonkeyData helps ecommerce players with data analysis

Ecommerce companies can really make a difference nowadays if they use their data efficiently. But there’s data everywhere and it takes some time and effort to analyze all this. A European startup that tries to solve this problem, is MonkeyData. This Czech SaaS company analyses data from various sources and shows the results in one place in an organized dashboard. We interviewed them about data, ecommerce software and the differences between some European countries. Continue reading

Dutch retail tripled budget spend on Google Shopping

Dutch retail tripled budget spend on Google Shopping

It seems like Dutch retailers have embraced Google Shopping as an important advertising channel. Last year, this industry more than tripled the budget spend on Google Shopping. The share of paid search advertising on Google Shopping increased from 6 percent in 2014 to 23 percent last year. Continue reading