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Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Dutch retail tripled budget spend on Google Shopping

Google Shopping

It seems like Dutch retailers have embraced Google Shopping as an important advertising channel. Last year, this industry more than tripled the budget spend on Google Shopping. The share of paid search advertising on Google Shopping increased from 6 percent in 2014 to 23 percent last year. Continue reading

Beauty and personal care, the next big thing in Europe

Beauty and personal care could be the next big online category in Europe, consulting firm A.T. Kearny thinks. But only if the products and online shops meet the unique needs of consumers. Nonetheless, online sales of beauty and personal care is expected to increase by more than 8 percent year on year until 2019. Continue reading

Milestone for product recommendation tool Picalike

Picalike

German startup Picalike has served more than 100 million relevant product recommendations based on visual similarity in just one month. The software solution searches and matches product pictures, so customers find what they are looking for. Online retailers Otto, Bonprix and Esprit are among the ecommerce companies using Picalike. Continue reading

CPC for Google’s paid search ads is rising

Google CPC

After Google decided to eliminate paid-search text advertising on the right-hand rail of its search results, the cost per click for paid-search advertising had indeed increased, one agency says. Last month, Google stopped serving ads on the right side of its search engine query page and added a fourth paid-search ad above, and up to three beneath the organic search results. Continue reading

Ecommerce trends according to Nordic experts

Ecommerce trends for 2016

For years we hear that mobile commerce is really breaking through now. And that cross-border ecommerce will become even more important. But what are the specific ecommerce trends for this year? Three CEOs from leading Nordic ecommerce companies share their thoughts. Continue reading

Zalando Media Solutions has successfully tested in-store ads

Zalando logo

Zalando has quietly tested brand advertising at its own platform during the past few months. With a group of several brands, it ran 30 advertising campaigns from external brands on dedicated parts of its own online store and via third party sites. Continue reading

UK retailers should engage more with researching shoppers

UK retailers should engage more with researching shoppers

UK fashion retailers are missing out on an annual spend worth almost 12 million euros because they are not engaging with shoppers who are increasingly researching fashion choices before purchasing. Retailers should re-evaluate their marketing content to focus on product attributes over the brand image, a new study suggests. Continue reading

‘IT teams delay optimization improvements’

'IT teams delay optimization improvements'

An optimized ecommerce website is of great importance to retailers. But research shows that it’s probably not the best idea to let the IT team decide when to implement data-based optimization changes, as they only slow down the process. More than half of improvements were delayed by IT until they had the time to deal with them. Continue reading

Importance of comparison shopping in Europe

Comparison shopping engines in Europe

An increasing amount of consumers are researching products before they decide to buy them. An important information channel during this process is the internet. In Central and Eastern Europe, comparison shopping engines have gained a key role in the buying decision process during the last couple of years. Continue reading

Twenga becomes Google’s Premier SMB Partner in France

Twenga partners with Google

Solutions provider Twenga announced today its strategic alliance with Google and the fact it’s joining the Premier SMB Partner Program. This Google initiative connects small- to medium-sized business owners with established advertising companies who are specialized in AdWords. Twenga is now one of a dozen AdWords Premier SMB Partners in France. Continue reading

How to advertise on Instagram

How to advertise on Instagram

Earlier this month, Instagram made it possible for any company in 30 selected countries to advertise on the platform. Already, companies have seen some great results and analysts predict the social network could make as much as 1 billion euros in annual revenue in the next four years. But what is the best way to promote your products on Instagram? Continue reading

Some German consumers pay more if they visit a store directly

Some German consumers pay more if they visit a store directly

Dynamic pricing isn’t something completely new. Lots of ecommerce website change the price of an item, based on variables such as the weather, website traffic, actual demand et cetera. But what if a consumer that visits an online store via Google Shopping needs to pay less than a visitor who shops at the website directly? It happens at German online lens retailers Lensbest and Mister Spex. Continue reading