Shein says it has thousands of sales partners across Europe, including more than six hundred in Germany. Through new technology and logistics collaborations, the Chinese platform aims to increase its appeal to local retailers. Germany is a key focus in Shein’s European growth strategy.
Temu served an average of nearly 130 million Europeans per month in the second half of 2025. That is 12 percent more than in the first six months of last year. Especially Spain and Italy saw a strong increase in users.
The number of European users of shopping platform Shein is still growing, but no longer rapidly. From August last year through January this year, an average of just under 156 million Europeans actively used the platform each month. That is 6.9 percent more than in the six months before. Most visitors come from France.
French marketplace for pre-owned phones, laptops, and other electronic devices, Back Market, has reached a gross merchandise value (GMV) of more than 3.5 billion euros in 2025. This is an increase of 32 percent, compared to a year earlier.
Austrian online marketplace for refurbished electronics, household, and sports products, Refurbed, has reached the milestone of a gross merchandise volume of 3 billion euros. It has also announced a launch in 12 new European markets.
European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.
German online fashion platform Zalando has expanded its Pre-owned category. It now includes children’s fashion. It is already available in 14 European markets: Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Poland, Spain and Sweden.
Ecommerce giant eBay is buying circular fashion marketplace Depop. The resale app is currently owned by Etsy. eBay is paying around 1.2 billion dollars for the platform. With the acquisition, the platform hopes to reach a younger audience.
Last month, products priced over 100 British pounds generated 41 percent of revenue on TikTok Shop in the United Kingdom. This shows that consumers in the country are placing a high amount of premium purchases on the social media platform. Social commerce is maturing, according to researchers.
Amazon is by far the largest ecommerce player in Europe. A new top 10 ranking also includes two other American companies, three Chinese players and two Russian platforms. Allegro and Zalando complete the list published by ECDB.
The Council of the European Union has approved new customs rules for imported parcels valued at up to 150 euros. These shipments were previously exempt from customs duties, but that will change on July 1. From that date, a flat rate of 3 euros will apply to each item category contained in a small parcel entering the EU.
Ceconomy, the parent company of MediaMarkt and Saturn, has posted revenue growth for the twelfth consecutive quarter. This growth is driven by online sales, particularly the development of its marketplace. Spending on retail media is also rising sharply.
Amazon significantly increased revenue in its two largest European markets last year. The company generated 45.9 billion dollars in Germany and 43.2 billion dollars in the United Kingdom, representing growth of 12.3 percent and 14.2 percent, respectively.
Amazon may no longer influence the prices set by sellers on its German marketplace – something the company has been doing. Amazon must change its policies and may only exert price influence in exceptional cases. It must also repay 59 million euros in economic benefits.
Dutch marketplace Bol is introducing ‘a completely new ecosystem category’: third-party fulfillment, or 3PL for short. The market leader is looking for logistics companies that can help partner sellers with warehouse space and processing orders. Currently, sellers can only outsource fulfillment to Bol itself, but soon they will also be able to outsource to other fulfillment companies within the network.