One out of four sellers who are active on the 5 European Amazon marketplaces, is based in China. Research by Marketplace Pulse shows that out of those China-based sellers, over half of them use Fulfillment by Amazon, which means that from the customer point of view it’s all the same experience. For European sellers this could be threatening, because it will be hard to compete with them.
Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most succesful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site.
Sellers on Amazon in Europe can choose from five different marketplaces to sell from. The most popular Amazon marketplace in Europe is Amazon UK, where most European sellers have listed their products. An analysis of Amazon in Europe shows other interesting findings.
Amazon has announced its plans to create 15,000 new full-time jobs in Europe this year. It would mean the European-based workforce of the US retail giant will grow from over 50,000 today to more than 65,000 by the end of the year.
The Russian Export Center and express carrier SPSR Express signed a partnership agreement, which is meant to open up opportunities of logistics services for Russian exports. Also, an ecommerce platform will be created for listing products across online marketplaces and stores.
Austrian Post, locally better known as Österreichische Post, has announced it will start with its online marketplace Shöpping.at in April this year. So far, 65 Austrian retailers will sell their goods on what aims to be a local alternative to Amazon, Zalando and eBay.
More and more German traders achieve millions of euros in sales by selling through online marketplace eBay. Actual figures from eBay Germany show that in 2016, the number of sellers with a million euros turnover via ebay.de has more than doubled in the last five years. There are now over 1,000 traders who achieved sales of at least one million euros.
Komplett.no, the biggest online retailer in Norway, will launch its own marketplace where other retailers can sell their products. The company is slowly transforming from being an online shop to an ecommerce marketplace and is aiming to become the Amazon of the Nordics.
Zalando has plans to hire 1,000 engineers throughout the course of next year. If this really happens, it would be a major increase of the German fashion retailer’s technology team, that currently counts 1,600 people.
What does Europe has to offer oppose the digital superpowers Amazon, Google, Facebook and Apple? Well, virtually nothing. But that can change, says ‘ecommerce professor’ Gerrit Heinemann. His plan is called ‘VEZOS’, a play on words with Jeff Bezos, the founder of Amazon.
eBay has launched eBay Local in the United Kingdom. It gives website visitors the opportunity to buy from sellers who live nearby. This should make exchanging goods easier, as customers can pay with cash and collect the items within minutes of agreeing a purchase.