Marketplaces

Looking for popular online marketplaces in Europe? If not, please read further. Whenever you ask someone what comes up in their mind on hearing the word ‘ecommerce’, there’s a big chance they will come up with eBay or Amazon. And can you blame them? These marketplaces are amongst the biggest and most successful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site.

Marketplaces are using dark patterns

By Pleuni - January 24, 2025 - Subject(s): Laws and regulations, Marketplaces.

Most well-known marketplaces and social media platforms are using dark patterns. These are designs that manipulate consumers into making impulsive purchases, or into revealing more data. Using these patterns is banned under the DSA. Stricter regulations seem necessary, say researchers.

ChannelEngine: ‘marketplaces are starting point for product discovery’

By Pleuni - January 24, 2025 - Subject(s): Marketplaces, Statistics.

At least 47 percent of shoppers start their product search on marketplaces. The share of shoppers doing that is even higher in the United Kingdom, with 54 percent. This means that marketplaces are more often used to find products than search engines or brand websites.

German ecommerce is growing again

By Arjan - January 23, 2025 - Subject(s): Consumer behavior, Marketplaces, Statistics.

After two years of decline, online product spending in Germany has increased once more. In 2024, spending reached 80.6 billion euros, an increase of 1.1 percent. Stronger growth is expected for this year.

Temu: ‘80% of European sales via local warehouses’

By Pleuni - January 20, 2025 - Subject(s): Cross-border, Logistics, Marketplaces.

Chinese online marketplace Temu has recently started using local warehouses in Europe. In the future, the company wants 80 percent of all European orders to be shipped from local warehouses.

OnBuy: ‘30% daily growth in key European markets’

By Arjan - January 20, 2025 - Subject(s): Cross-border, Marketplaces.

OnBuy, a popular cashback marketplace from the United Kingdom, has quietly begun its European expansion. The business reports 30 percent day-on-day sales growth in key European markets, with a rapidly growing backlog of retailers.

Amazon: ‘Climate Pledge Friendly-label boosts sales’

By Pleuni - January 16, 2025 - Subject(s): Marketplaces, Statistics.

Ecommerce giant Amazon has released a study indicating that joining the Climate Pledge Friendly program results in a 12.5 percent increase in sales for sellers on the marketplace. Especially products with low visibility profit from the program.

Zalando revenue increased 4% in 2024

By Arjan - January 16, 2025 - Subject(s): Marketplaces.

After two years of declining revenue, Zalando has regained its growth path. Revenue grew by an estimated 3.9 percent to 10.5 billion euros last year, setting a new record. The company has again revised its profit forecast upwards.

Galaxus reports 18% sales increase

By Arjan - January 13, 2025 - Subject(s): Cross-border, Logistics, Marketplaces.

Galaxus, Switzerland's largest ecommerce company, saw its platform sales increase 18 percent last year, reaching 3.4 billion euros. Growth was particularly strong outside its home market, with further European expansion on the agenda.

Whatnot eyes further European expansion

By Arjan - January 9, 2025 - Subject(s): Cross-border, Marketplaces.

Whatnot, a livestream shopping platform competing with TikTok Shop, is preparing for further European expansion. The U.S.-based company announced this move following a fresh capital injection. The video platform is also aiming to expand into new categories.

Zalando adjusts return policy and Plus program

By Arjan - January 6, 2025 - Subject(s): Logistics, Marketplaces.

Zalando customers in Germany, the Netherlands, and Italy will have less time to return orders starting tomorrow. The return window will be shortened from 100 days to 30 days. Changes to the loyalty program, Zalando Plus, are also imminent in these three countries.

MediaMarkt launches marketplace in Belgium, Poland, and Turkey

By Arjan - December 19, 2024 - Subject(s): Launch, Marketplaces.

MediaMarkt saw its marketplace revenue double in the past fiscal year. In the new year, the electronics retailer will open its virtual doors in Belgium, Poland, and Turkey. An additional expansion into new product categories is expected to attract new buyers and sellers.

‘UK sellers withdraw from EU market due to new product rules’

By Arjan - December 16, 2024 - Subject(s): Cross-border, Laws and regulations, Marketplaces.

A new European regulation imposes strict requirements on products sales in the EU market. Many online stores and marketplaces sellers in the United Kingdom lack sufficient arrangements and have opted to stop selling to customers in the EU altogether.

Zalando acquires About You and becomes B2B powerhouse

By Arjan - December 12, 2024 - Subject(s): Acquisition, Cross-channel, Marketplaces, Software.

If Zalando acquires About You, the company will not only strengthen its position in the consumer market but also become the new owner of Scayle, a provider of ecommerce software. This acquisition would create "the next B2B powerhouse for the ecommerce industry in Europe".

Two marketplaces launching in Ireland

By Pleuni - December 12, 2024 - Subject(s): Launch, Marketplaces.

The Irish ecommerce landscape will change in the coming months. This month, TikTok Shop has opened for business in the country. And in 2025, the launch of Amazon Ireland will take place.

Mirakl acquires Adspert to strengthen retail media position

By Pleuni - December 12, 2024 - Subject(s): Acquisition, Marketplaces, Software.

Marketplace solution provider Mirakl has announced the acquisition of Adspert, a data-driven advertising optimization tool. Thanks to the acquisition, Mirakl can enhance its retail media solution and add AI-driven advertising optimization software to its platform.