Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
One in three (34 percent) of online purchases in the first half of this year in Spain were placed on Chinese platforms, such as Alibaba, Temu or Shein. The market share (in terms of order frequency) of these platforms is far higher in Spain than in other European countries. However, Spanish consumers spent a lot less on these platforms than consumers from other countries.
Despite the rapid rise of Chinese platforms, Amazon remains immensely popular in the United Kingdom. The company has managed to maintain the number of monthly active users since the beginning of this year. Shein is growing, but Temu saw a decline in the number of users.
Despite a drop in revenue, Zalando remains the largest online retailer in Switzerland. The local online department store Galaxus, now the new number 2, saw its revenue increase significantly last year. Temu is the only newcomer in the top 10.
No country in the world has as many internet users shopping online as the Netherlands, according to a new report by the United Nations Conference on Trade and Development (UNCTAD). The ecommerce penetration rate is 84 percent. At least four out of five internet users in the UK, Sweden, and Denmark also shop online.
During the second quarter of this year, online sales in Germany increased 0.2 percent compared to that same period last year. This is the first market growth in two years. However, when looking at the first half year of 2024, sales are still 1.2 percent lower than last year.
Ecommerce in Spain amounted to over 84 billion euros last year, marking a 16.3 percent growth compared to 2022. Most digital trade transactions have an international dimension: in the last quarter, Spaniards spent nearly 60 percent of their money, that was spent online, abroad.
Amazon recorded a gross annual revenue of 7.1 billion euros last year thanks to its activities in Spain. This is an increase of 11 percent compared to 2022. According to Amazon, there are currently around fifteen thousand Spanish SMEs active on its platform.
Two in ten surveyed online shoppers in the United Kingdom begin their search for products on social media. However, only 7 percent finalize their orders through this channel. Most of them finalize their purchase on a retailer’s website or app.
The European online consumer electronics market is valued at 90 billion euros in 2023. It is expected to increase 19 percent by 2025, reaching 107 billion euros. Retailers and C2C marketplaces selling used and refurbished electronics are driving this growth.
Online spending in Austria has grown by 5 percent in one year, reaching 10.6 billion euros. More than half of the expenditures are made in foreign webshops. "Dramatic”, says the Austrian Handelsverband.
At least 52.5 percent of consumers in the United Kingdom and the United Staties have bought products from online stores in another country, in the last 12 months. Fashion items are most likely to be purchased from overseas stores.
British retailers and brands are not benefiting from the growing cross-border ecommerce spending on the other side of the Channel. Especially providers of clothing and footwear have seen their sales in continental Europe drastically decrease after Brexit.
Half of the top 100 retailers in the United Kingdom do not show delivery information on product pages. This impacts customer satisfaction. And of the retailers who do show delivery information, nearly 40 percent miss their own advertised delivery times.
Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.
Online spending in Turkey more than doubled last year, the Ministry of Commerce reports. Significant growth is expected again this year. This is largely the result of inflation, but there is also considerable autonomous growth.