Statistics

In German ecommerce, online sales of goods fell 15 percent in the first quarter of 2023. This is mostly the case for fashion items. On the other hand, sales of digital services such as holiday bookings increased by over 28 percent. The food segment remained stable.

Cross-border ecommerce in Europe was worth 179.4 billion euros in 2022. This is an increase of 4.8 percent compared to a year earlier. In total, European online stores achieved a record-high turnover of 105.5 billion euros across borders, a 5.5 percent increase compared to 2021.

Last year, Dutch consumers spent 33.3 billion euros online. This is a 9 percent growth compared to 2021. The number of purchases actually decreased by 5 percent, but the average amount per purchase increased by 15 percent.

Zalando saw its earnings before interest more than halve last year. The platform’s sales increased slightly by 3 percent compared to a 34 percent growth in 2021. After a tough year, the fashion giant predicts revenue could shrink in 2023.

In the FT 1000-ranking of fastest-growing European companies, 95 are ecommerce businesses. The vast majority of these companies is from Germany, such as WLDOHO and KoRo. Italy (24) and France (12) are also well-represented.

Used cars retailer Autohero.com generated 1 billion euros in sales in 2022. That is an increase of over 80 percent compared to the year before. This is mostly due to raising prices of used cars following supply chain shortages.

Otto Group has an expected revenue of 12 billion euros for 2022. This is a 2 percent decrease compared to the year before. In Germany, ecommerce sales fell as much as 8 percent, while international sales have increased.

Dutch electronics store Coolblue made a profit loss of 6,2 million euros in 2022. This is a stark contrast with profits of over 39 million euros the year before. The company generated 2,35 billion euros of revenue. a small year-on-year growth of 0,6 percent.

Dutch marketplace Bol.com’s sales have slightly lowered in 2022. In the last quarter, online sales decreased nearly 3 percent compared to an 7,8 percent increase the year before. In all of 2022, gross trading volume lowered nearly 2 percent.

Last year, French ecommerce generated 146.9 billion euros in online sales of products and services. This is a growth of 13.8 percent when compared to 2021. The growth is mostly caused by the online service sector sales, as products sales fell 7 percent.

Non-food online sales in the United Kingdom, France, Germany, Italy and Spain are expected to grow up to 4 percent. This is mostly driven by rising prices due to inflation. At the same time, sales volumes are set to fall up to 5 percent.

Online revenue in the Netherlands has decreased 7.6 percent in 2022 when compared to a year earlier. Pure online stores generated revenues of 5.8 percent lower. Multichannel sellers saw their turnover decrease by 9.6 percent.

Online sales of physical goods in Germany made 9 percent less revenue last year. Digital services such as travel and events, on the other hand, increased by nearly 40 percent. In total, German ecommerce generated just over 100 billion euros of revenue in 2022.

Most European countries have an average of daily time spent using social media below the worldwide average of 2:31 hours. Romanians use it a bit more often, 2:32 hours a day. Additionally, almost 26 percent of social media users worldwide use it to find products to purchase.

Gross sales in Spanish ecommerce are expected to increase 20 percent by the end of this year. The country is expected to generate 65.3 billion euros in sales, of which 17 percent will be generated by online sales.