Statistics

The number of online purchases reached an all-time record in Poland last year. This has, of course, to do with the lockdowns due to Covid-19. But still, Poland was one of the fastest growing ecommerce markets in Europe.

Ecommerce in Germany is predicted to grow significantly in the coming years. After a corona-related record year with online sales somewhere between 80 and 88 billion euros, the trend will continue. It's predicted that the online trade in Germany could be worth 120 billion euros in 2024, and maybe even 141 billion euros.

When you think about big online stores from Sweden, you can't ignore H&M and Ikea. But these ecommerce giants aren't the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden.

Things are looking well for the biggest online shops in Austria. The top 250 can look forward to double-digit growth. And the ten biggest ecommerce websites from Austria account for almost half of the top 250's total online sales.

Shopify is only 14 years old, but is already extremely popular. And although it's a Canadian company, it has enormous popularity in the United States. The US accounts for 73.24 percent of all live Shopify ecommerce websites worldwide. But what about the Shopify usage in Europe?

When it comes to paying for online purchases, many shoppers use their credit cards, PayPal or bank transfers. But which payment methods are most popular? And what's the difference in payment preferences among different countries across Europe?

The six biggest online stores in the Netherlands in 2019 are still the same six as in the year before. Bol.com remains the biggest ecommerce player, with a revenue of 2.17 billion euros. It's followed by fellow Dutch companies Coolblue and Albert Heijn.

Retailers in Ireland are migrating online as the outbreak of the coronavirus has fueled ecommerce in the Western European country. Online sales are now a significant part of the retail offering for thousands of Irish companies.

The five biggest ecommerce players in Germany account for almost half of all revenue generated by the 100 biggest online retailers. This significant share is generated by Amazon, Otto, Zalando, Media Markt, and Notebooksbilliger.

During the first half of this year, about 5,500 new online stores were registered in Poland. At the same time 2,000 got shut down. But some think the recent boom in ecommerce, due to the pandemic, won't last long.

The top 100 retailers in Austria generated sales of 38.7 billion euros in 2018. The ranking of Austria's largest retailers is led by six companies that have exceeded the billion euros mark: Rewe, Spar, Hofer, Lidl, XXXL Group and Media Saturn. Together, they generate 32 percent of all retail sales in Austria.

Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020. That would mean an increase of 12.7 percent compared to the situation last year. This growth is somewhat lower than the 14.2 percent increase of the European ecommerce in 2019.

Ecommerce in Germany is expected to be worth 103.4 billion euros at the end of 2020. This would mean an increase of 10 percent, as the online retail industry was worth 94 billion euros last year.

Ecommerce in Hungary was worth 781 billion Hungarian forint (2.2 billion euros) in 2019. The domestic online retail turnover saw a 17 percent increase compared to the previous year.

The total online cross-border market (excluding travel) in Europe represented a turnover of 108.75 billion euros in 2019. This is an increase of 14.4 percent compared to the situation one year before. The cross-border share represents 23.55 percent of total online sales in Europe, which is similar to the situation last year.