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Popular B2C marketplace from China Visit website

AliExpress is a very popular online shopping platform from China. It’s the business-to-consumer subsidiary of Alibaba Group, one of the world’s biggest ecommerce companies. AliExpress is well-known for its low prices and long delivery times.

Aliexpress was launched in 2010 as an online business-to-consumer platform where Chinese retailers can sell their products to foreign consumers. The website was launched by Alibaba Group, a major Chinese ecommerce company that also owns Taobao and Tmall.

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Popular in Europe

AliExpress is very popular among online shoppers from Europe. In many countries, the online retailer can be found in the top ecommerce lists. The company is popular, because of its low prices and the fact most of the time it doesn’t ask a fee for shipping items. The downside of all this is the long delivery times. Sometimes it can take months before an online buyer from Europe gets something from AliExpress in China.

Less popular among retailers and governments

Although, AliExpress is popular among consumers, most online retailers and local governments aren’t that happy with the Chinese giant. Retailers aren’t, because it can be difficult for them to compete with the low prices of AliExpress. And governments aren’t always happy with AliExpress, because the company ships many items for free and customers often don’t pay any taxes to get the goods.

Complaints about AliExpress

In May of 2019, consumer organizations from six European complained about AliExpress not following the law. They said AliExpress lets customers go to a Hong Kong arbitration court if no settlement can be found between seller and consumer, but the European law says consumers should be able to go to an arbitration court in their own country.

Also, it’s said that AliExpress customers may not return a product without stating the reason within 14 days. The organization also state the Chinese marketplace does not give clear enough information about the legal guarantee, that’s valid for a period of two years throughout the EU.

First physical store in Europe

In August of 2019, the company opened its very first physical store in Europe. In the famous Spanish shopping center Madrid Xanadú a store featuring about 1,000 products from over 60 brands was opened, so consumers could see, feel and try items before ordering them online.

Active in: Europe

Branches: Beauty & Health, Electronics, Entertainment & Media, Fashion, Home, Pets & Garden, Office & School, Toys, Kids & Baby

Founder(s): Jack Ma (founder of Alibaba)

Established: 2010

Company size: 1000

Revenue: €47 billion (Alibaba in 2018)

AliExpress headquarters

5 Southampton Street
WC2E 7HA London
The United Kingdom

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