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KupiVIP launches its own Cyber Monday

KupiVIP launches its own Cyber Monday, one of Russia’s largest online retailers, announced its own one-day sale. Today it’s “Shock Sale” and the main purpose is to beat the sales records and to attract the maximum number of users to its website in 24 hours.

During the annual one-day sale all goods on will be sold with no markup, the company claims. According to the Russian retailer, its buyers team have worked extensively with suppliers to reduce the markups on all goods to the minimum level. As a result, today the website will feature hundreds of deals from original brands from ten countries globally.

Among the brands that have their products being sold for a reduced price are Karl Lagerfeld, Galliano, Prada and Dolce&Gabbana, but also mass-market labels like Alba, Top Secret and Marcobonne. Together more than 600 fashion brands have huge deals on the website today.

Shock Sale
“Our customers’ surveys have revealed that 89% of our buyers love the global one-day sale format, since they understand that on such days they can expect even more interesting offers, for which our buyers are ready to double their expenses”, Vladimir Kholyaznikov, General Director of, comments. “We decided to invest in our own sale and are determined to make Shock Sale the annual special format on This is a kind of a gift to our loyal customers and the demonstration of our sales model for our prospective buyers.”

Of course, organizing such a day demands a lot from the online retailer. But it came prepared. It introduced a set of measures for boosting the website functionality and operating capacities. should now be able to service a four-fold customer flow without going away from its service standards.

About was founded in 2008. The discount fashion retailer is now one of the largest Russian online retailers as it operates a platform where buyers get direct access to products by over 2,000 brands. Company offices are located in Moscow, Saint-Petersburg, Berlin, Milan and Paris.