German fashion start-ups Outfittery and Modomoto are merging. Exact deal terms were not disclosed, but for sure the new company will operate only under the Outfittery brand in the German-speaking countries, the Benelux, Sweden and Denmark.
Ikea is launching a new app, which enables customers to visualize products in the context of their own homes and then order these items through the app. The new Ikea app will be launched first in France and the Netherlands.
Almost 5.4 million people in Hungary shopped online at least once in the past twelve months, a new survey shows. This means that 91 percent of adult internet users in Hungary made an online purchase recently.
There is another online department store arising in Switzerland. Two months after electronics retailer Brack.ch relaunched as an online department store, competitor Microspot will also switch to being an online platform where customers can shop for things like jewelry, diapers, sports equipment and dog food.
In France, ecommerce accounted for a 7.1 percent share of fast moving consumer goods (FMCG) sold last year. That’s the highest share in Europe, ahead of a 6.3 percent share in the United Kingdom and a 1.4 percent share in Germany.
Shopware has introduced the latest update to its ecommerce software. Shopware 6 is built on a completely new technical basis and is based on a API First approach. With the software, all areas of a shop can be controlled via an API, so various third-party providers can automate processes within Shopware.
Otto Group, one of the world’s largest online retailers, saw its online sales increase to approximately 7.7 billion euros in the 2018/19 financial year. That’s an increase of 4.5 percent compared to the situation one year before.
Zalando wants to make the shipping of its packages even more sustainable. The online fashion platform is planning a pilot for reusable packaging. The customer can return the transport carrier, ie the carton box or the plastic bag, to Zalando so the German ecommerce company can use it again.
Ecommerce in Spain was worth 27.96 billion euros in 2018. That’s an increase of 17 percent compared to the previous year. For this year, a growth of about 20 percent is expected, which would mean ecommerce in Spain will be worth 33.56 billion euros at the end of 2019.
Online retailers who offer free delivery don’t seem to experience having more items returned to them. Although many consumers often don’t pay for delivery, when they do return purchases, most of the time it’s not due to free delivery.
Ecommerce in Germany was growing slower than expected last year. Still, it’s especially the fashion shops that are losing sales to online retailers. But German trade association HDE still believes in local purchasing.
Lidl has stopped selling wine online through its online shops in Belgium and the Netherlands. The supermarket chain wants to limit itself to selling only non-food items online.
Swiss retailer Brack.ch, which totally relaunched its online shop two months ago, has entered the market of drugstore articles. Customers can now order health products, natural cosmetics and other drugstore products at the Swiss ecommerce platform.
Loop, a shopping service with reusable packages, has launched in France. The whole idea behind this startup is that containers are designed to be reused. Major manufacturers, such as Unilever, Procter & Gamble and PepsiCo have already partnered with Loop.
Retailers in the United Kingdom expect 30 percent of all their ecommerce work to give them back no value. Most retailers are facing some sort of ecommerce challenge. Customer retention, customer experience and measuring metrics are among the most important challenges.