One in fifty visits to medium-sized and small online shops in Germany results in a purchase. The conversion rate on desktops is slightly higher than on mobile devices. The differences between industries are significant.

Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products. This was an increase of 10 percent. Growth remains strong and is expected to continue this year.

Marketplace solution provider Mirakl has generated over 162 million euros in annual recurring revenues in 2024. Its GMV also showed a year-on-year growth of 30 percent, reaching 10.3 billion euros.

The average shipping costs of the 100 largest online retailers in Germany have increased from 3.92 euros to 4.39 euros over the past two years. Fewer and fewer retailers offer free shipping as a standard. Nearly a quarter of companies charge return fees in some form.

Polish online marketplace Allegro announced that it generated 2.6 billion euros in sales in 2024. This was an increase of 7 percent compared to a year earlier. The company’s gross merchandise volume (GMV) increased 10 percent, to 15.3 billion euros.

For several years, German Amazon customers have been able to return products without packaging. No shipping box or parcel label is required, making it easy for buyers. Now, the market leader is further incentivizing box-free returns: customers who use a box must pay a fee.

Ecommerce giant Temu has announced a partnership with Correos, the national postal service of Spain. As a result, sellers in Spain can take advantage of fulfillment solutions. Consumers will get more delivery options.

Well-known German sportswear manufacturer Adidas has grown its online presence. Last year, the company realized online sales of 4.3 billion euros. This was an increase of 6 percent.

The European Commission has conducted an investigation into online traders of second-hand goods. A majority of the companies involved in the so-called sweep may be in breach of European consumer rights and will be further investigated.

Online personal shopping platforms Lookiero and Outfittery have announced that they are joining forces. The Lookiero Outfittery Group wants to become a European market leader in assisted online shopping.

Zalando looks back on a successful year, with higher revenue, increased profits, and more customers. The company expects growth acceleration, driven by its successful ecosystem strategy. Zalando will also expand into three new countries this year: Portugal, Greece, and Bulgaria.

Ecommerce giant Amazon is reportedly eyeing an expansion of its discount storefront, called Amazon Haul. It is supposed to compete with cheap ecommerce platforms like Temu and Shein. It is planning to launch Haul in Europe later this year.

eBay reported a revenue of 1.4 billion euros (1.5 billion dollars) in the United Kingdom last year, over a hundred million dollars less than the year before. In Germany, revenue remained more or less stable. The company is performing better elsewhere.

TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through TikTok Shop in Germany, France, and Italy. Users of the social media platform in these countries will soon be able to place orders.

In the United Kingdom, 46 percent of online shoppers feel overwhelmed by the amount of options and information on retail websites. And one in five shoppers say that they stop shopping when they get a pop-up in the initial moments of a session.