Online optician Mister Spex expands in Europe
Germany’s largest online optician, Mister Spex secured a 16 million euro ($20.5mln) investment. Scottish Equity Partners led the financing round, while existing investors like XAnge and DN Capital also participated. With the new capital Mister Spex will try to increase its partnerships with independent opticians and expand their business to other European countries.
“We will use this funding to concentrate on the acceleration of our already successful multi-channel programme with local opticians in Germany”, so says CEO and founder Dirk Graber, who illustrated that the service network for their customers will probably grow from their current base of 300 to a target of 400 to 500 partner opticians in the medium term. “Additionally we plan to develop our international online shops for France, Spain and Sweden. Our new investor has international e-commerce expertise and this funding round will enable us to expand upon our position as the largest online optician in Germany.” Investor Grazia Equity thinks that Mister Spex can take a significant share of the 20 billion euro European eyewear market.
Dick Graber (33) founded Mister Spex in December 2007 in Berlin. In 2012 his company had a turnover of 26 million euro ($33.46mln) and since the start of its online shop in April 2008, Mister Spex got more than 500.000 customers.