Online department store Fonq from the Netherlands has launched a website in Austria, making this the eighth country in Europe where Fonq sells its products. But Austria is only the fifth with a dedicated ecommerce site, after Fonq opened online stores in the Netherlands, Belgium, France and Germany.
Shopping online using a smartphone is becoming increasingly popular in Austria. Although the amount of online sales that happen via mcommerce is still low, the growth rate increases rapidly. Mobile shopping in Austria has grown by 40% in 2015 compared to last year.
Otto, a subsidiary of Otto Group, has set out a multi-store strategy and this seems to pay off. Recently, with the launch of Privileg.de it now has six “sub stores” and together this niche portal generated net sales worth of 70 million euros. No wonder, one of these niches, Schlafwelt.de will now also launch in Austria and Switzerland.
AO, the British online retailer of domestic appliances, has launched its German website, but that’s not the only expansion it has planned. AO World is also looking at starting businesses in the Netherlands and Belgium. Austria, Switzerland and France are also potential targets for the retailer that reported some strong growth in revenue for the first half of the year.
The ecommerce industry in Central Europe has shown an average growth rate of nearly 23% last year. That is a better development than the average European growth of 17.5%. Together, the countries in Central Europe generated online sales worth 93.3 billion euros. Back in 2012 total sales were worth 75.9 billion euros.
Shinola has opened its ecommerce website for visitors from Europe. Now people from Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the United Kingdom can order the Detroit-built watches, bicycles, journals, leather goods and shoe polish online. The expansion is a response to the growing international demand for the brand.
UPS has announced the expansion of UPS My Choice and the UPS Access Point network to 15 additional countries, including 12 in Europe. With these two services, online shoppers and global retailers have new personalized solutions to manage residential package deliveries.