Bulgaria

Stripe has expanded its payment services in Europe. The American tech company is now generally available in the Czech Republic, Romania, Bulgaria, Cyprus, and Malta. The payments company can now support businesses in 29 countries across Europe.

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Takeaway.com, the Dutch company that's gaining more and more market share in Europe, has acquired two food delivery marketplaces in Eastern Europe. Takeaway.com is now the owner of BGmenu from Bulgaria and Oliviera from Romania.

DHL has further expanded its European parcel network. The postal company is now able to offer its cross-border services for online customers in Ireland and Romania, while Croatia and Bulgaria will join the network in November.

The Bulgarian E-commerce Association has joined Ecommerce Europe and is now the 20th national association that has joined the pan-European organization, which represents over 25,000 online retailers across Europe.

The Romanian online fashion retailer FashionUP has taken over Click4Fashion, which is active in Romania, Bulgaria, Slovenia and Hungary. With the acquisition, FashionUP wants to further expand its business operations in the region. The value of the transaction wasn't disclosed.

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

La Redoute, one of the largest online fashion retailers in France, has found a new official distributor for its brands in Romania and Bulgaria. Online store Click4Fashion is now the only online store in these two Eastern European countries who can guarantee delivery of La Redoute products that are ordered online in Romania and Bulgaria.

Romanian online store Click4Fashion.com has begun a strategic partnership with European multichannel retailer Heinrich Heine. As a result, Romanian and Bulgarian customers from Click4Fashion now have the possibility to shop for products and brands from Heinrich Heine.

H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.

H&M will launch online stores in eight different countries in Europe during 2015. The new online markets will be Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania, and Slovakia. H&M’s online stores are already available in eleven European countries.

The ecommerce market of Eastern Europe may be the smallest of the four European regions, it has seen in fact the biggest growth in terms of percentage. Because with an average growth rate of 35.7% over the year 2012, this ecommerce market was the strongest growing region in Europe that year.