MoEngage

Ecommerce in Finland

Finland is a country in the Nordics, which joined the Euro in 1999. It’s also a member of the European Union since 1995. Finland is known for its high quality education, social welfare and the overall happiness of its inhabitants. Here’s everything you need to know about ecommerce in Finland.

Looking for ecommerce software for selling in Europe? Lightspeed and Shopify are both platforms that are well optimized for cross-border ecommerce.

COUNTRY
Finland
Population 5.6 million people (2021)
– % internet users 96%
Online sales €11.8 billion (2020)
Online stores worth mentioning: Komplett.no, Elkjøp, Kolonial.no

Content:

Ecommerce events in Finland

Every year there are several ecommerce events being organized in Finland. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Finland.

Ecommerce customers in Finland

In Finland, 92 percent of the population used the internet in the past three months, while 82 percent usually use the internet several times a day. And 54 percent of Finnish people shop online, data from Statistics Finland shows. In 2020, 17 percent of Finns ordered food online.

Are you looking to do cross-border business? Get your free digital copy of Cross-Border Magazine now and stay informed.

PAYMENT METHODS – When it comes to paying for the goods bought online, Finnish consumers preset to use online banking, card, invoice, and PayPal. With 38 percent, online banking is clearly the most preferred payment method, with card occupying second place at 26 percent. Invoice (13 percent) and PayPal (10 percent) are slightly less popular, but should still be considered by online retailers active in Finland.

Preferred payment methods in Finland (source: Nets)
Preferred payment methods in Finland (source: Nets)

The ecommerce market in Finland

Based on estimates by Nets, ecommerce in Finland was worth 11.8 billion euros in 2020. According to Finnish Commerce Foundation however, consumers in Finland made digital retail purchases in the domestic and international market totaling 4.5 billion euros in 2019, a growth of 12 percent.

PRODUCT CATEGORIES – The most popular product categories are consumer electronics (22 percent), clothing (15 percent), DIY, garden & pets (12 percent), interior decoration & household goods (9 percent), and home appliances (8 percent).

Big online stores in Finland

In terms of users, the biggest online store or platform in Finland is Zalando. Most purchases per user were detected in online grocery stores K-ruoka.fi and Foodie.fi. When measuring the number of purchases, Chinese ecommerce platforms Aliexpress and DX.com are among the ten most used online store or platforms in Finland.

Read all our articles about ecommerce in Finland.

Last update: May 2021