Online store certifier Webshop Trustmark is launching its seal of approval for webshops in Germany and France. In its home country the Netherlands more than 4500 online stores are a member of Webshop Trustmark. The organization’s goal is to protect consumers against webshops that aren’t reliable.
Media-Saturn has witdrawn its Redcoon shops in France and Denmark because after five years, these online stores still didn’t generate enough money to keep them up and running. Redcoon thinks there’s more potential growth in the markets where it already has grown to a mature player.
The online store of Yves Rocher has been rewarded with the Favor’i 2014, an award created by the French association of ecommerce and distance selling (Fevad). Yves Rocher got the price, based on internet votes. With 16,83 its website received the highest overall score, where the average score was 15,24.
Online purchasing is becoming more and more popular in France as is recently shown by the success of the local Black Friday and Cyber Monday. For the first time in the history of the French ecommerce the percentage of internet users who bought something online went over 80%. There were nearly 35 million Internet users who made online purchases in the third quarter of 2014, which is 2.2 million more than one year before. The number of online shoppers grew by 7%, while Internet penetration grew by 2%.
French ecommerce solution PrestaShop has partnered with Nosto, a fast-growing personalization solution from Finland. Thanks to the cooperation agreement, the entire customer base from PrestaShop now has access to new customization options and product recommendations for their online store.
Things aren’t going well for Otto Group, the German online retail company. After it sold Otto Touristik in June of this year, it’s now looking for a buyer for Otto Office, its office supplies subsidiary. Otto Group has instructed investment bank Rothschild to find a buyer for its reseller.
While Cyber Monday is still more popular in the United States, in Europe retailers increasingly embrace this day to boost their sales. In the UK and Germany there was an increase in conversion in consumer electronics during Cyber Monday last year, while there was a decrease for clothing and footwear in the UK and Spain.