The online store of Yves Rocher has been rewarded with the Favor’i 2014, an award created by the French association of ecommerce and distance selling (Fevad). Yves Rocher got the price, based on internet votes. With 16,83 its website received the highest overall score, where the average score was 15,24.
Online purchasing is becoming more and more popular in France as is recently shown by the success of the local Black Friday and Cyber Monday. For the first time in the history of the French ecommerce the percentage of internet users who bought something online went over 80%. There were nearly 35 million Internet users who made online purchases in the third quarter of 2014, which is 2.2 million more than one year before. The number of online shoppers grew by 7%, while Internet penetration grew by 2%.
French ecommerce solution PrestaShop has partnered with Nosto, a fast-growing personalization solution from Finland. Thanks to the cooperation agreement, the entire customer base from PrestaShop now has access to new customization options and product recommendations for their online store.
Things aren’t going well for Otto Group, the German online retail company. After it sold Otto Touristik in June of this year, it’s now looking for a buyer for Otto Office, its office supplies subsidiary. Otto Group has instructed investment bank Rothschild to find a buyer for its reseller.
While Cyber Monday is still more popular in the United States, in Europe retailers increasingly embrace this day to boost their sales. In the UK and Germany there was an increase in conversion in consumer electronics during Cyber Monday last year, while there was a decrease for clothing and footwear in the UK and Spain.
AO, the British online retailer of domestic appliances, has launched its German website, but that’s not the only expansion it has planned. AO World is also looking at starting businesses in the Netherlands and Belgium. Austria, Switzerland and France are also potential targets for the retailer that reported some strong growth in revenue for the first half of the year.
French online pharmacist Doctipharma has opened its service platform where it sells non-prescription drugs, after it obtained the approval of health authorities. Doctipharma.fr allows patients to securely access these products in strict compliance with the recommendations of health authorities and benefit from the advice of pharmacists gathered on this platform.