The People’s Party in Spain rejected an amendment in the Senate from the Canarian Coalition, who wanted better ecommerce support for the Canary Islands. The Canarian nationalist political party would like to end discrimination towards the islands with regards to ecommerce. Online retailers now have to pay a lot to ship orders to the mainland of Spain.
Dutch company WebwinkelKeur has announced today the launch of its Spanish equivalent eValor. In the Netherlands, WebwinkelKeur is known for the fact merchants can put its trade mark on their site, after which a page with customer experiences is implemented.
Market expansion is seen as a real ecommerce growth opportunity this year. Almost nine in ten European executives, surveyed by CyberSource, are planning to increase focus on expanding their ecommerce business into new markets in 2014. Emerging economies like Russia, Brazil and China are amongst the most popular destinations.
It may not have been all moonlight and roses for Southern Europe with the financial crises countries like Spain, Italy and Greece had to face, but in terms of ecommerce this European region is doing well. It’s expected that the total online economy of sold goods and service in Southern Europe in 2013 amounted to 39,5 billion euros.
The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.
The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.
Here in Europe it´s not all about credit cards. There are actually many, many different online payment methods. Let´s have a look at what customers in certain European regions and countries tend to use if they order goods online. You´ll notice common names like Paypal, but also some very local ones, like Dankort.
Rakuten is really kicking it up a notch in Europe. Last week it was known that the Japanese ecommerce company is opening its fifth e-marketplace in Europa by launching Rakuten.at, now we’ve heard news about Rakuten opening an office in Barcelona, Spain. In five years the company wants to become the leader in the Spanish ecommerce market.
Spain is an upcoming market in the European ecommerce sector. When we look at the current state of ecommerce in Spain, one might think that for such a big country (for European standards) there is still a lot to achieve. But nonetheless, let’s look at an infographic which shows how Spain is doing with online shopping.