The ecommerce industry in Spain achieved a total value of 2.8 billion Euros during the first quarter of this year. It’s remarkable that 43.2 per cent of transactions are cross-border online purchases and only 40 per cent of the total volume relates to purchases from Spanish local sites.
Here in Europe it´s not all about credit cards. There are actually many, many different online payment methods. Let´s have a look at what customers in certain European regions and countries tend to use if they order goods online. You´ll notice common names like Paypal, but also some very local ones, like Dankort.
Rakuten is really kicking it up a notch in Europe. Last week it was known that the Japanese ecommerce company is opening its fifth e-marketplace in Europa by launching Rakuten.at, now we’ve heard news about Rakuten opening an office in Barcelona, Spain. In five years the company wants to become the leader in the Spanish ecommerce market.
Spain is an upcoming market in the European ecommerce sector. When we look at the current state of ecommerce in Spain, one might think that for such a big country (for European standards) there is still a lot to achieve. But nonetheless, let’s look at an infographic which shows how Spain is doing with online shopping.