Ecommerce in Sweden continues to grow on almost all fronts. This year, it’s expected the online industry will be worth 109.5 billion Swedish kronor, or 11.5 billion euros. This would be an increase of 9 percent compared to last year.
80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.
Visa will invest in Klarna, one of Europe’s fastest growing online payments companies. Today, the two companies announced they have the intention to develop a strategic partnership in the future. Visa and Klarna want to accelerate ecommerce and mcommerce for the benefit of consumers and retailers in Europe.
This month, Swedish fashion retailer Chiquelle won the Global E-commerce Award at this year’s Global E-commerce Summit. The company’s pitch won 52 percent of the audience vote, thereby beating Indian online grocery store Big Basket and Swedish furniture manufacturer Ikea. We interviewed CEO and co-founder Pouya Boland about the award and the latest developments, including expanding to more countries.
Klarna has been granted a full banking license by the Swedish financial supervisory authority Finansinspektionen. This means Klarna can operate as a bank, something it wanted for a long time. With a banking license, Klarna kan now broaden its product portfolio for customers and merchants.
The famous Swedish furniture retailer Ikea has plans to sell its products on websites of third-party retailers. The surprising move follows after Ikea has been targeting more online customers. The home furnishing retailer didn’t comment on which platforms could be used for selling the Klippan sofa and Billy bookcase.
Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries.
The Nordic menswear and golf brand Oscar Jacobson is investing more in omnichannel retail as it is expanding its business in Europe. The company currently sells its menswear fashion items online in the United Kingdom and Sweden, but it will soon sell both online and through stores in Norway.
Zalando is ready to conquer the Nordic region. The online fashion platform successfully completed its location search and will open its first Nordic fulfillment center in Sweden later this year. The fulfillment center will be built in Brunna, near Stockholm, and is meant to meet the demand of its customers in Sweden, Denmark, Finland and Norway.
Foreign ecommerce websites are popular among online consumers in Sweden. But online shoppers also rely on local companies, such as IKEA, Netonnet and Elgiganten. The most popular online store in Sweden however, is a foreign ecommerce website.