Online white goods retailer Tretti is investing in physical stores across Sweden. In addition to the previously announced flagship store in Stockholm, Tretti will also open physical stores in Helsingborg, Halmstad and Umeå.
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H&M continues to invest in Sellpy, an online platform for second-hand fashion. The Swedish fashion retail group started investing in Sellpy four years ago and has since then joined all investment rounds. Now, H&M has become a majority owner, with an approximate 70 percent stake in the re-commerce platform.
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H&M may change its business model in the near future. The Swedish fashion giant will experiment with selling external brands and products on both its online platform and in selected stores.
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Fashion retailer Chiquelle has launched its augmented reality shopping app. The Swedish company's latest app enables users to customize their own model and style it with fashion items sold by Chiquelle. Users can also add makeup and different hairstyles to the avatar.
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Zalando is launching a pilot with reusable packaging. The test will run for four weeks and is aimed at customers in Finland, Norway, Sweden and Denmark. During the pilot, 10,000 customers will receive their orders in reusable shipping bags, so the German fashion company can reduce the packaging waste.
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HelloFresh has set foot in Scandinavia. The German meal kit delivery service has launched in Sweden. "We are sure Swedish customers will love our product, and we can't wait for them to try it", co-founder Thomas Griesel commented.
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On average, parcels that are transported from Sweden to Finland take 5.6 days to reach their destination. Once the border is crossed, the average delivery time is 1.8 days.
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Cristina Stenbeck, former chairman of Swedish investment company Kinnevik, has invested 18 million Swedish kronor (1.69 million euros) in Caliroots. The Swedish omnichannel retailer of sneakers and streetwear just announced it made a loss of about 3.75 million euros last year.
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Ecommerce in Sweden is expected to be worth 16.86 billion euros at the end of this year. The Swedish business-to-consumer ecommerce turnover was worth 14.95 billion euros last year and it's predicted this will increase by 12.8 percent.
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Henri Lloyd, a brand from the UK that's specialized in sailing clothing, has relaunched its online store. This is the result of a digital transformation the brand has gone through since it was acquired by Aligro Group last year.
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Barely two years after Klarna announced its peer-to-peer payment app called Wavy, the Swedish company pulls the plug on the app. Some functions of the social payment application will be integrated into the Klarna app.
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Delivery Hero has bought another competitor in Europe. This time it's Swedish food delivery service Hungrig.se. As a result, the German company is now active with three different brands in Sweden.
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Zalando is slowly ending its free delivery service in Europe. It started last November in Italy and now more and more markets are starting to ask for a delivery fee. Latest markets to be hit by this decision are Denmark, Norway, Sweden and Finland.
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iDeal of Sweden is expecting to double its revenue this year and is now investing heavily in its ecommerce operations. The smartphone accessories retailer has move to a new ecommerce platform and is ready to open business in over 30 new markets.
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The ecommerce industry in the Nordic countries was worth 230.2 billion Swedish kronor, or 21.87 billion euros, in 2018. The biggest share of this online turnover comes from Sweden, which also has the highest proportion of people shopping online.
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