AsosPopular online fashion retailer from the UK Visit website
Asos is a popular online fashion and beauty retailer from the UK, especially popular among twenty-somethings. The ecommerce company was founded in 2000 and sells over 850 brands as well as its own private label brand.
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As seen on screen
‘Asos’ may sound like a Greek god or something of that kind, but it’s actually short for ‘as seen on screen’. When the website was launched by Nick Robertson and Quentin Griffiths in 2000, it was a celebrity copy clothing website. Users could browse clothing that celebrities wore on screen. So, you could shop online fashion ‘as seen on screen’. In 2003, the website changed its name to just ASOS (on Ecommerce News Europe we’ll write it as Asos, though) and ditched the celebrity angle.
Asos focuses on young online shoppers
Although Asos’s customer target, according to CEO Nick Beighton, is formed by twenty-somethings, a significant 30 percent of the company’s sales are from consumers aged over 30.
The international presence of Asos
Asos has been profitable for over 13 years now and it has 16 million customers worldwide. The company has warehouses in the United Kingdom, the mainland of Europe and the United States of America, but the online retailers ships to over 200 countries across the globe.International sales account for about 60 percent of the company’s total sales. In August of 2017, Asos started building a new fulfillment center in Atlanta (US) so it can better serve its American customers. The new warehouse will be almost 100,000 square meters big.
Active in: France, Germany, Italy, Russia, Spain, The United Kingdom
Branches: Beauty & Health, Fashion
Founder(s): Nick Robertson, Quentin Griffiths
Company size: 1000
Revenue: €2.7 billion (2017)
Greater London House, Hampstead Road, London
NW1 7FB London
The United Kingdom
Telephone +44 (0)20 7756 1000