The European ecommerce market is doing well. It’s growing faster than the US market for example. But maybe it doesn’t have to watch out for American competition, but rather keep an eye open for the Chinese ecommerce market. Sales of Alibiba Group are expected to surpass those of the total ecommerce market in the US by year-end!
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
Nowadays it is commonplace to buy books, music, clothes or electronics online. Buying groceries online isn’t. But that’s about to change in Europe as several supermarkets are starting to embrace ‘online’ as a sales channel. In particular, France is trying to capitalise on the trend. About 20 percent of the population is already using drive-through collection for grocies ordered online.
Wehkamp.nl wants to reduce the amount of returns of fashion items, its top-selling category. The biggest online clothing store of the Netherlands has to deal with return rates around fifty percent. It now wants to reduce this by measuring all their clothes, so customers will return less ill-fitting articles.
The ecommerce industry in Sweden is booming, as its growth continues to increase. Even in the second quarter of this year, which is often a weak quarter, positive numbers continued to show up. Ecommerce in Sweden could face a total growth of 18 percent and a turnover of 37,3 billion Swedish Kronor (€4,3bn) this year.
Dixons is to sell its French ecommerce business Pixmania, while also getting freed of its loss-making Turkish company ElectroWorld. Four months ago Dixons said it would like to sell Pixmana and if that proved impossible closure of the operation was an option. By selling Pixmania and Electroworld Dixons can now focus on markets where they have leading positions.
British offline retailers are now even more concerned about the ever increasing competition from online retailers than a year ago. More than half of the British shop owners would like to see that online retailers start paying taxes to level the playing field.
DHL is experimenting with a package delivery system in Stockholm, based on crowdsourcing. Via an app called MyWays ordinary people are used to deliver packages to (other) end consumers. Through DHL Freight’s network of service points in Sweden’s capital the service let consumers specify a time and place for delivery, as well as the fee offered for delivery.
Elanders has acquired Myphotobook, a German company that sells personalised photo products for consumers. With the acquisition the Swedish company is now one of the leading players in Europe. Elanders bought Myphotobook for 10.5 million euros from investment holding company Holtzbrinck Digital.
More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it’s already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.
The Rocket Internet powered European online webshop for furniture is preparing to enter the Swiss market. The company continues to increase its international presence with a particular focus on European markets. At the same time its increasing the size of its product assortment to more than 50,000 items, making it one of the webshops with the broadest range of furniture, lamps and home accessories available across continental Europe.
Otto Group will invest 50 million euros in its order fulfillment and parcel delivery infrastructure in Russia. The German company will also open its network to third-party retailers. With the investment the capacity of Otto’s logistics center will be doubled, creating almost 700 extra jobs by 2014.
With more than 41 million digital buyers last year and a predicted 46 million in three years, Germany enjoys the greatest ecommerce customer potential within Europe, ‘making it the clear continental leader’, says Germany Trade & Invest in its report ‘The E-Commerce Market in Germany’. “Beyond Europe, only China, the USA, and Japan record higher digital consumer numbers.”
Food delivery service Foodpanda has launched in the Czech Republic. At almost the same time the Rocket Internet company acquired a competitor in Brazil to strengthen its presence in Latin America, where it’s operating under the name Hellofood.
Online sales in Europe are expected to grow to 188 billion euros in 2013, from 166 billion in 2012. The United Kingdom, Germany and France would remain the biggest online markets by 2018, while online retail sales on the continent are seen doubling to 323 billion euros that year.