From 20 to 22 June, the Queen Elizabeth II Conference Center in London will be all bout ecommerce. Because that's where and when eTail Europe will take place. The organization expects this to be their best-attended event ever and with developments such as Brexit, there is of course lots to talk about.

Retailer's don't like abandoned baskets. But why do consumers leave their online shopping carts? In the United Kingdom, friction in the checkout is seen as the biggest driver of basket abandonment. A lack of payment methods and a lack of lending or credit options are other popular reasons for consumers to abandon the payment process.

Logistics management software Onfleet has gone international. The American SaaS platform is focusing more and more on Europe and other continents and has now made its driver app and website available in Spanish and French.

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 percent.

Ecommerce personalization software provider PureClarity has won an award during the European IT & Software Excellence Awards. The British company won the prize in the category 'Big Data, IoT or Analytics Solution of the Year', beating Datawright, Celaton and LogiAnalytics.

Amazon has launched Amazon Business in the United Kingdom, a B2B service where companies can order a curated selection of products online. Amazon Business supplies products directly to businesses, but also acts as a middleman through its marketplace service.

March was quite busy in terms of ecommerce events in Europe. But in April, there are also lots of online retail conferences and exhibitions you can visit across the continent. We've made a handy overview for you, so you know when and where an ecommerce event takes place this month in Europe.

NopCommerce is not a very well-known provider of ecommerce software. Still, the company has clients such as Volvo, BMW and even the unmatched singer Céline Dion. Ecommerce News Europe interviewed Alexandra Lykova, the marketing manager of this Russian ecommerce software solution.

Bic has launched its first online subscription service in France. Starting at 5 euros per month, customers get a shaver directly to their home with refillable cartridges delivered at their desired frequency. The Bic Shave Club is the company's first experience with large-scale direct sales to consumers.

H&M is launching a new retail brand, called Arket, which features both Arket's own products and non-H&M brands. The Arket products are priced slightly higher than that of the core H&M brand. Arket stores will be opened in London, Brussels, Copenhagen and Munich, while online stores of the brand will launch in 18 European countries.

Swiss supermarket chain Migros lets customers check and compare products on their mobile phone while they are in-store. With the new Discover function in the Migros app, consumers can scan products and see what other customers have to say about the articles. They can also consult nutritional and allergy information.

Otto Group saw its revenue increase by 5 percent and once again ecommerce was the growth driver for the international retail and services group. Online sales increased by just under 10 percent and was worth almost 7 billion euros last year.

Europeans are quite active in the ecommerce market. One in four Europeans with internet access shopped online at least once a week last year, while over 60 percent shopped online once a month. And 6 percent of Europeans shop online every day.

Picnic, an online-only supermarket operating in selected cities in the Netherlands, has raised 100 million euros in funding from NPM Capital, De Hoge Dennen, Hoyberg and Finci. With the money, Picnic wants to further expand across the country.

HelloFresh has announced a collaboration with UK supermarket Sainsbury's. The meal delivery service will introduce some of its most popular meal kits for two into 35 Sainsbury's stores in London and the South East.