Ecommerce sales in Europe grew by 16.3% to 363.1 billion euros last year. This year an online revenue of 425.5 billion euros is expected and when the end of 2016 is reached, the European online revenue could have increased to around 625 billion euros, Ecommerce Europe thinks.
Ecommerce Europe just announced it will launch an European trustmark. Right now it’s in preparation but it will be launched on January 1, 2015. The Ecommerce Europe Trustmark is meant for all companies, with low costs and based on non-profit and self-regulation, the organization told visitors at the Global E-Commerce Summit which is happening right now in Barcelona.
Klarna has taken another step toward expanding its presence in Europe by launching its services in the United Kingdom. The Swedish ecommerce company will invest 125 million euros in product development and roll-out, Klarna’s CEO Sebastian Siemiatkowski confirmed at the London Technology Week. Klarna will have London as its base in the UK.
With 25 percent of European ecommerce turnover, Germany has one of the largest ecommerce industries in Europe. And the €40 billion market is set to hit 100 billion euros in 2020. This predicted growth of course can only happen if the country keeps investing on logistics. Luckily, that happens. Germany’s leading logistics companies invest 1 billion dollars in cutting delivery times.
Kiala, which sends parcels to over 11,700 convenient collection points throughout Western Europe, has enabled merchants to get their goods delivered to other countries where Kiala is active. From now one, an online merchant sending parcels using Kiala can also send these parcels to the Netherlands, Luxembourg, France and Spain.
There are over 200 payment methods used around the world and credit card is one of the most popular methods. In the United States anyhow. In Europe however, there are countries were the credit card is rarely used. Alternative Payments made an interesting infographic about credit card alternatives.
Eight in ten Spanish inhabitants rate the general economic situation in Spain as bad or very bad. And 23 percent thinks that within a year the situation will be even worse than it is now. And it seems the situation isn’t any better online. In the past twelve months, only 36.5 percent made a purchase on the internet.
Facebook is a very popular social network amongst European online retailers. Except for the United Kingdom, where online retailers are more active on Twitter. But Twitter is however still less popular in the UK than in other countries like Germany or Spain. These two countries have the most social media savvy online retailers, as 90% of them are on Facebook and 80% are on Twitter.
Ecommerce sales in Europe are expected to grow with a compound annual growth rate of 12% from 2013 to 2018. This will result in an online retail market that’s worth 233.9 billion euros by 2018. This predicted growth will be mostly because of more sales happening via mobile devices like smartphones and tablets.
The French ecommerce solution PrestaShop has expanded its ecommerce partnership with payment provider Authorize.Net. Merchants who use software from PrestaShop and have an Authorize.Net account now are able to prcoess payments in multiple currencies.
Richemont takes high court action to stop websites in the United Kingdom from selling counterfeit products. This landmark case could change the content and future of the internet, some broadband providers fear. But the Swiss luxury company, behind e.g. Cartier jewellery and Montblanc Watches, won’t back down and is hoping for a positive court decision.
Inditex gets some serious competition, now Amazon has opened an online clothing store in Spain. It offers a 700,000-item catalogue featuring 2,000 labels. It’s the fourth online clothing store Amazon opens in Europe, after the United Kingdom, Germany and France got their own Amazon clothing stores.
Spartoo, one of the leaders in selling footwear and fashion in Europe, has launched its own marketplace. It expands it range with over 1,000 brands and 70,000 models. By intergrating the marketplace of Spartoo, vendor partners can benefit from the customer service and the 14 million visitors per month Spartoo has in 20 European countries.
The online sales of food products in Sweden continues to grow strong. Last year sales increased by 38 percent compared to the previous year. Now more than one in five Swedes has bought groceries online in the past year.
When it comes to online shopping, credit cards still rule the payments landscape in Europe. But alternate payment methods are growing at a fast pace. The latest data shows us again that you can´t see Europe as one region; every country has its own preferred payment methods. Let’s have a look.