Google helps startups in Germany, Austria and Switzerland grow sales

Google helps startups in Germany, Austria and Switzerland grow sales

Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google's marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.

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Omnichannel in the European fashion industry

Omnichannel in the European fashion industry

A new study on omnichannel in the European fashion industry shows that social media, online customer loyalty and store localization are the most common omni-channel solutions. The least common features are online order of in-store inventory with in-store pick-up by the customer, same-day delivery and shipping and in-store reservation of inventory for in-store consumer purchases.

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