Hungary

Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China’s PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.

Last week, Ceconomy shared its strategy for MediaMarkt and Saturn (also called MediaMarktSaturn) for the coming years. Collectively, the marketplaces achieved a GMV of 800 million euros during the financial year 2025 to 2026. According to the strategy, the GMV will more than double by the financial year 2028 to 2029.

Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.

Flaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.

Popular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.

The trading volume of MediaMarkt's marketplace was 90 percent higher than in the same quarter last year. The platform is contributing to the improved profitability of parent company Ceconomy. The marketplace will soon launch in Turkey, with Switzerland and Hungary next in line.

Dutch payments fintech Mollie is launching in Hungary, Slovenia and the Czech Republic. Online sellers in these countries can now use the company’s payment solutions and local support. It wants to simplify money management for businesses.

Sameday, a courier company from Romania, is expanding in Hungary. It already offers delivery options to customers in Budapest, the capital of Hungary, but soon the company will expand its coverage nationwide.

For over half of the nearly 3.5 million online shoppers in Hungary, ecommerce is a frustrating experience. It seems that 9 out of 10 consumers have stopped an online order before checkout was completed.

Ecommerce in Hungary was worth 781 billion Hungarian forint (2.2 billion euros) in 2019. The domestic online retail turnover saw a 17 percent increase compared to the previous year.

CCC Group, a major footwear retail company from Poland, has launched its online shop CCC.eu in Hungary and Austria. In Hungary, the group already operates two ecommerce platforms, while in Austria, this will be the group's first ecommerce platform.

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months, a new survey shows. This means that 91 percent of adult internet users in Hungary made an online purchase recently.

Supermarket chain Spar wants to start an online store in Hungary this year. Currently, home delivery of online groceries is already possible in some cities in Austria and Slovenia and soon, consumers from Hungary will be able to order their groceries online.

The Palletways Group, an express palletized freight network that distribute to 20 countries across Europe, has further expanded its network. Together with independent transport providers, Palletways will launch a new network in Hungary.

For the first time, the ecommerce turnover of Hungary has surpassed the psychological limit of 500 billion Hungarian forints. Ecommerce in Hungary was worth 545 billion forints, or 1.65 billion euros, last year.