Hungary

Sameday, a courier company from Romania, is expanding in Hungary. It already offers delivery options to customers in Budapest, the capital of Hungary, but soon the company will expand its coverage nationwide.

For over half of the nearly 3.5 million online shoppers in Hungary, ecommerce is a frustrating experience. It seems that 9 out of 10 consumers have stopped an online order before checkout was completed.

Ecommerce in Hungary was worth 781 billion Hungarian forint (2.2 billion euros) in 2019. The domestic online retail turnover saw a 17 percent increase compared to the previous year.

CCC Group, a major footwear retail company from Poland, has launched its online shop CCC.eu in Hungary and Austria. In Hungary, the group already operates two ecommerce platforms, while in Austria, this will be the group's first ecommerce platform.

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months, a new survey shows. This means that 91 percent of adult internet users in Hungary made an online purchase recently.

Supermarket chain Spar wants to start an online store in Hungary this year. Currently, home delivery of online groceries is already possible in some cities in Austria and Slovenia and soon, consumers from Hungary will be able to order their groceries online.

The Palletways Group, an express palletized freight network that distribute to 20 countries across Europe, has further expanded its network. Together with independent transport providers, Palletways will launch a new network in Hungary.

For the first time, the ecommerce turnover of Hungary has surpassed the psychological limit of 500 billion Hungarian forints. Ecommerce in Hungary was worth 545 billion forints, or 1.65 billion euros, last year.

Ecommerce in Hungary was worth 427 billion Hungarian forints, or 1.38 billion euros in 2016. The online retail industry in this Eastern European country now accounts for over 5 percent of total domestic retail sales. In Hungary, more people are shopping online while the average basket value also increases.

The Romanian online fashion retailer FashionUP has taken over Click4Fashion, which is active in Romania, Bulgaria, Slovenia and Hungary. With the acquisition, FashionUP wants to further expand its business operations in the region. The value of the transaction wasn't disclosed.

Ecommerce in Hungary has continued to grow in 2015. It surpassed the milestone of 300 billion Hungarian forints (about €963 million) for the first time, ultimately reaching 319 billion Hungarian forints, or 1.02 billion euros, at the end of last year. Ecommerce now accounts for 4.1 percent of the overall retail trade.

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by yStats.com, called "Europe Online Payment Methods: First Half 2015".

SzEK.org, the national ecommerce association in Hungary, has joined Ecommerce Europe. The umbrella organization says to be delighted to welcome its new member. According to François Momboisse, president of the board of directors, Eastern Europe is an important emerging ecommerce market and with this membership they will be able to put forward the interests of the ecommerce sector even better.

H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.