Poland

In some countries in Europe, you will use eBay or Amazon if you want to trade your goods via an online marketplace. In Poland, you might get fewer customers than you would expect if you use these American websites. That's because Allegro is the leading marketplace in Poland. Did you know you must have a Polish website if you want to trade via Allegro?

Visa will make its online payment service Visa Checkout available to merchants and consumers in the United Kingdom, France, Ireland, Poland and Spain this year. With Visa Checkout, users have the security and convenience of the Visa card, but then in the digital world.

Alma24.pl, a major online grocery retailer in Poland, now enables its customers to collect their shopping in special cooling terminals, which are located within the premises of Statoil fuel stations. Alma24.pl can offer this thanks to a partnership with Coolomat, a Polish manufacturer of cooling devices for online shopping.

Are their differences between shoppers in let's say France or Spain? Yes, of course. The major steps of the customer journey may look similar across all countries, there are certainly a few differences in each country. DPD studied the behavior and expectations of 18-25 year olds in the United Kingdom, France, Germany, Spain and Poland.

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

For ecommerce players, having an omni-channel approach is getting more and more important as customers continue to demand ever-higher levels of service. This requires retailers to adapt new models and be everywhere the customer wants them to be. Specific approaches to omni-channel however, differ widely from country to country.

About one in four internet users in Poland who already shop online plans to increase the amount of money they spend online. On the other hand, just four percent say they are planning to reduce their online spending in the future.

Almost one in eight Polish internet users, and one in four online consumers, shop on foreign websites. And the people who do this, mostly shop cross-border for clothes and accessories. Also media like books, CDs and films and multimedia like apps and e-books are among the most popular products Poles buy on foreign websites.

Docdata, a Dutch service provider for online retailers, will work with Allegro Group in Poland. Docdata was already active in this Eastern European country, but this will be its first complete fulfilment operation in Poland. For Allegro, Docdata will be providing both fulfilment and returns management.

CCC, which is the market leader in the Polish footwear retail industry, has entered the local ecommerce market after acquiring Eobuwie.pl for approximately 30 million euros. Eubowie.pl is Poland's biggest online shoe store.

Divante, an e-business agency that supports other companies in optimizing their online sales, will enter the Dutch market. It already built an ecommerce site for Dutch company Loods5.nl and is now working on a whole new website for a Dutch online retailer. We interviewed Tom Karwatka, CEO of Divante, and discovered how they think about Dutch ecommerce…

In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by yStats.com, called "Europe Online Payment Methods: First Half 2015".

Shoper has launched a new solution for online shop owners called Shoper Payments. The Polish ecommerce platform now has its own online payment system, which is available to everybody that has an online store running on Shoper's software.

DHL has relaunched its Allyouneed service. Previously, it was an online supermarket, but this is now rebranded as Allyouneed Fresh. And MeinPaket.de has now become Allyouneed. Quite confusing right? Well, get used to it. The latter shopping portal will expand to other European markets. It rolled out already to Poland in March and more countries will follow.

The online fashion industry in Poland is being dominated by two players. First, there's online sales platform Allegro that, via the so-called Strefa Marek, offers products from various popular fashion brands. And of course, there's Zalando which dominates the online fashion retail industry with its ecommerce business. Gemius shared the latest trends from this industry with us.