Swedish online retailer Adlibris no longer just sells books via its website, as it launched an extended range of completely new categories, both on its Swedish, Norwegian and Finnish websites. The expansion was announced earlier this year, but as of today consumers now also can shop at Adlibris for DIY & crafts items, kids & toys products and office supplies.
The online trading of goods and services in Sweden is growing at a tremendous rate. During the first quarter of this year, ecommerce in Sweden grew by 19 percent when you compare it with the same period last year. The forecast is that ecommerce in Sweden will reach a turnover of 50 billion Swedish kronor, or 5.42 billion euros, by the end of this year.
The Nordic Delivery Conference in Copenhagen was the setting for a debate between four big European couriers. Bring, DPD UK, PostNord and DHL discussed how delivery can be used as a competitive advantage. Here’s what they said.
Consumers in Sweden, Norway, Finland and Denmark shopped online for a total of 3.89 billion euros during the first three months of this year. Ecommerce increased by 7 percent compared with last year, although the Norwegian ecommerce showed some negative development. Nordic consumers are increasingly valuing the power of the recipient and want to choose the delivery method of the items they bought online.
One of the hardest parts of making an online business successful is getting the marketing right. The most well-known and easy-to-reach channel is probably Google Adwords. However, due to its character the competition is high and thus the channel might be expensive as well. What online stores in Sweden spend a lot on Google Adwords?
With Google now punishing websites that aren’t mobile friendly, online retailers are in a hurry to have a mobile optimized website. But it’s not solely the mobile website online retailers should worry about, it’s the mobile app that normally leads to more conversion. But in Sweden, many retailers don’t have an app. And that could be a problem.
Axfood AB, one of the largest food retailers in Scandinavia, is starting an ecommerce pilot project with their subsidiary Hemköp. Starting today, hundred selected customers will be able to order their groceries online and then pick them up at the store or have them delivered directly to them at home.