The Netherlands

Below you’ll find all the articles we’ve written about Dutch ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Dutch online retail industry, check out our information page on

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Bol.com prepares IPO

Bol.com prepares IPO

Bol.com is expected to launch an initial public offering (IPO) in the second half of 2022. Its holding, Ahold Delhaize, wants to use the public offering to raise extra finances and fulfill the platform's growth potential. The holding also announces other plans for the coming years.

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Visma acquires Myonlinestore.com

Visma acquires Myonlinestore.com

Norwegian provider of accounting software Visma is acquiring Myonlinestore. For the time being, Visma indicates that Myonlinestore will continue its business activities as an independent organization. The link between online store software, accounting software and inventory management will increase the organization's profits. Myonlinestore will soon integrate its software with other Visma companies.

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Picnic and HelloFresh in top 10 Dutch ecommerce

Picnic and HelloFresh in top 10 Dutch ecommerce

The six biggest online stores in the Netherlands in 2020 were the same six as the year before. Bol.com remains the biggest player, followed by Coolblue and Albert Heijn. However, Albert Heijn is closing the gap between itself and its predecessor quickly. Garden centers and hardware stores grew the fastest, and meal delivery companies also climbed higher on the list.

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Coolblue postpones IPO

Coolblue postpones IPO

Dutch omnichannel retail player Coolblue has decided to postpone its initial public offering and listing of shares on Euronext Amsterdam. According to the company, current market conditions create uncertainty among investors. The public offering will be postponed until further notice.

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