Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.
Online spending in Central Europe is expected to grow by 8 percent this year, with a similar growth rate forecast for next year. The increase is mainly driven by existing online shoppers placing orders more frequently.
Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.
Otto is preparing to open its marketplace to sellers in Poland. A pilot program will begin next month, allowing selected Polish sales partners to participate. It is the second country in which Otto is opening up its marketplace.
Allegro has entered into a partnership with OpenAI, the company behind ChatGPT. The Polish ecommerce company will gain access to advanced AI technology and support in developing new solutions for its platform. Recently, Allegro also introduced an AI assistant for sellers.
TikTok Shop is preparing to launch in Poland, the Netherlands and Belgium. This is evident from job listings for its “strategic readiness team” and for customer solutions managers who are fluent in Polish or Dutch. Seller environments have already been set up, but they are not yet live.
Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).
Popular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.
Between this year and 2028, Amazon is planning to invest 5 billion euros in Poland. This is in addition to the 10 billion euros that the company has already invested in the market between 2012 and 2025. Part of this investment will go the a new fulfillment center.
Last year, 54 percent of new online stores in the Netherlands were created with Shopify. In France, that share came to 49 percent and in Spain, it was 41 percent. At the same time, the share of Prestashop among new stores has dropped in these countries.
Polish ecommerce company Allegro is selling its subsidiaries in Slovenia and Croatia, to German private equity firm Mutares. This means that Mimovrste, a well-known online retailer in Slovenia, will get a new owner. The sale is an effort to streamline Allegro Group’s financial results.
Ecommerce giant Shein has announced that it is launching a logistics center near Wrocław, in Poland. The center will become the company’s main operational hub in Europe. The area will be around 740,000 square meters.
Polish marketplace Allegro has announced a partnership with PKO Bank Polski. Together, they are launching two services: financing for businesses, and a payment method with cashback. The services will be launched before the end of this year.
One year after launching its marketplace in Poland and Austria, Kaufland has already achieved strong growth. It now has a total of 3,000 online sellers that have joined in Poland. In Austria, it has even more sellers, with a total of 5,000 sellers.