Total ecommerce sales in Europe will grow 18 percent to 155 billion euros this year. For next year there’s also growth of 18 percent predicted, which will lead to total ecommerce sales of 181 billion euros by 2015. Let’s have a look at a fun infographic full of interesting stats about ecommerce in Europe.
eBay has revamped its UK and German website to include several features that must compete with curation sites like Pinterest. eBay Collections allows shoppers to handpick items to create their own collection of must-have products that can be shared with others for shopping inspiration.
The French ecommerce software company PrestaShop raised 6.75 million euros of investment capital last week from XAnge, Seventure Partners and Serena Capital. The extra capital will be used to conquer other markets, accelerate product development and improve technology. PrestaShop got 3 million euros with a previous funding round in September 2011.
CDON has announced the local version of Nelly.com in Belgium. The online fashion store was already active in the Northern European country, but that was only through an EU-site in English. Now Belgian consumers are served through a dual language site which is adapted for the local market.
Otto, the second biggest ecommerce player in Europe, is investing some serious money in its own online business in order to keep up with the rapid expansion of Amazon in Europe. A ‘mobile-first’ approach and a new fashion website should help Otto making this ambitious plan happen.
With an average growth rate of 19% in 2012 the ecommerce industry in Central Europe was growing almost as hard as the European average, which is 19.9%. The region’s ecommerce market was worth 75.9 billion euros in 2012, but it’s expected to have grown to 93.3 billion euros last year, which comes down to an increase of 23% in 2013.
Darty, one of the biggest retailers on the French market, has launched a marketplace based on the SAAS technology of Mirakl. With this marketplace, which is open to third party sellers, Darty joins other French retailers like Rue du Commerce and Pixmania.
Westwing today announced it has grown net revenues to 110 million euros last year. The online furniture retailer is growing rapidly, as this is just its second full year of business. It previously generated net sales of 41 million in 2012 and 0.5 million euros in 2011. So last year it grew nearly three times.
The ecommerce market in Hungary has grown to 200 billion Hungarian forint or 640 million euros in 2013. The total retail industry in Hungary is worth 224 billion euros, which makes the ecommerce industry account for 3% of total retail sales. That is still below the average European online share of total retail, which was 8.8% in 2012.
The ecommerce industry in Sweden has increased significantly last year, and it now accounts for a respectable part of all Swedish retail sales. The growth of Swedish ecommerce in 2013 has been the largest since 2007. Last year this business increased with 17 percent to 37 billion Swedish kronor, eg. 4.17 billion euros.
One in three of all sales that are made online in the United Kingdom take place on either a smartphone or a tablet. Visits to online stores via these mobile devices currently account for almost half of traffic. Especially in the apparel sector, mobile commerce shows strong numbers.
The online retail and mail order business in Switzerland has grown with 9.7% in 2013. The market is now worth 6.25 billion Swiss francs or 5.14 billion euros. Best selling product categories in Switzerland are consumer electronics and clothing. The majority of Swiss consumers, almost nine in ten, prefer to pay by invoice. Nearly 10% of all orders are done with mobile devices.
Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.
MasterCard and OTP Bank Hungary announced OTPay, the first digital wallet in Europe to leverage the MasterPass API. It provides cardholders the opportunity to shop and pay at 30,000 MasterPass accepting merchants worldwide. And with the associated app, customers can pay bills online, top up their prepaid or make person to person transactions.
Europe is not investing enough in the Web. Out of 35 countries, only 9 have at least half of their companies online. And in terms of ecommerce it’s not particularly better. The United Kingdom and the Czech Republic are performing best, although only 11% of their businesses present online have the internet opted as (extra) sales channel.