German auto maker Daimler has started a pilot project so customers are now able to buy some Mercedes-Benz models. The cars can be ordered via Daimler’s own online store and purchases will be executed and handled by Daimler’s Hamburg dealership. Will the car industry ever embrace ecommerce as a selling channel?
Zalando is expanding its logistics centre in Mönchengladbach, Germany. Its facility is already 78,000 square meters large, but now 56,000 sqm of expansion space will be developed alongside the current logistics center. When it’s finished (development is due for completion in September 2014), it will be the largest dedicated ecommerce logistics centre in Europe.
Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.
The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.
The German internet industry is still going strong. Annual growth of over 11 percent for 2012 to 2016 is expected, which is quite similar to previous years. Revenues will rise to 87 billion euroes by 2016, which is an increase of 71% within only 5 years. And it’s primarily due to the revenue from ecommerce and online advertising.
A double digit growth rate above 10% in B2C ecommerce sales in Western Europe is expected for 2013. Total ecommerce sales in this region are expected to reach over 300 billion euros by 2016, as cross border shopping continues to gain popularity among European consumers.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.
Nowadays it is commonplace to buy books, music, clothes or electronics online. Buying groceries online isn’t. But that’s about to change in Europe as several supermarkets are starting to embrace ‘online’ as a sales channel. In particular, France is trying to capitalise on the trend. About 20 percent of the population is already using drive-through collection for grocies ordered online.
Elanders has acquired Myphotobook, a German company that sells personalised photo products for consumers. With the acquisition the Swedish company is now one of the leading players in Europe. Elanders bought Myphotobook for 10.5 million euros from investment holding company Holtzbrinck Digital.
More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it’s already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.
The Rocket Internet powered European online webshop for furniture is preparing to enter the Swiss market. The company continues to increase its international presence with a particular focus on European markets. At the same time its increasing the size of its product assortment to more than 50,000 items, making it one of the webshops with the broadest range of furniture, lamps and home accessories available across continental Europe.
Otto Group will invest 50 million euros in its order fulfillment and parcel delivery infrastructure in Russia. The German company will also open its network to third-party retailers. With the investment the capacity of Otto’s logistics center will be doubled, creating almost 700 extra jobs by 2014.
With more than 41 million digital buyers last year and a predicted 46 million in three years, Germany enjoys the greatest ecommerce customer potential within Europe, ‘making it the clear continental leader’, says Germany Trade & Invest in its report ‘The E-Commerce Market in Germany’. “Beyond Europe, only China, the USA, and Japan record higher digital consumer numbers.”
Asuum is offering publishers and content creators a way to get some ads on their site without bothering their customers with it. With this form of native advertising they want to bring content and ecommerce together. “Just like you won’t buy Vogue without the glossy ads, or watch a Superbowl game without the commercials.”