Italy

Ecommerce in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of 14 percent compared to the situation last year. This also means ecommerce in Italy is growing slower than it did the last two years.

When an online basket was filled with 39 popular summer products in six countries across Europe, the ecommerce industry in France happened to have the highest prices. This 'summer basket' however is most expensive for consumers in Spain, as they have the lowest gross domestic product per capita among these countries.

Only one week after Ikea announced it has plans to sell its products through third-party websites, the Swedish retailer is now offering select Ikea products through Amazon. Thousands of products are available in all countries where Amazon has a dedicated online store.

The Italian Selex group has launched a new ecommerce portal, called CosìComodo. This online shopping project brings together the company's multiple brands in one single portal. CosìComodo is available throughout the entire country and wants to become the place to be for Italian consumers who want to buy food online.

The ecommerce industry in Italy was worth 19.6 billion euros in 2016. Last year, the industry registered an increase of 18 percent compared to the situation in 2015. Most of the online retail turnover in Italy was generated by services sold online.

Banzai, an Italian ecommerce company group, has announced plans to change its company name to ePrice, the same name as its online tech & appliances retail brand. It also announced it will invest 40 million euros in technology over the next five years in order to accelerate its development.

People in Italy are least likely to worry about what would happen to their personal data when buying something online. In Germany however, consumers are the most likely to know their online shopping data is sold to third-parties. These are some of the results from KPMG's "Creepy or cool" study.

Showroomprivé, an French private fashion sales provider, has acquired Saldi Privati, a subsidiary of the Italian Banzai group. With the acquisition, Showroomprivé becomes the second actor in online private sales in Italy.

Italian consumers buy increasingly more clothing and accessories online. This product category has increased by 25 percent to 1.8 billion euros. During the last five years, this product category showed an average annual growth rate of 30 percent, which is double that of the Italian ecommerce as a whole.

Viadurini is an Italian ecommerce company that sells designer & trendy furniture from Milan online. It has announced it will open an online store in the United States. The company is already available in many European countries. We interviewed Gianni Gozzi about the online furniture store.

French online shopping club Vente-Privee has launched its first European campaign. With the motto "À la Française", the company advertises on social networks in Germany, Italy and the United Kingdom while using typical clichés about France.

Bax-shop, an online music store from the Netherlands, has expanded its presence in Europe. The retailer, which will change its name to Bax Music, has opened an online store in Italy, so consumers there can order articles for sound, stage and studio online. The Italian ecommerce website is the seventh online music store from Bax-shop in Europe.

Ecommerce in Italy is expected to generate 19.3 billion euros in 2016, which would mean the online retail industry of the Southern European country will increase by 17 percent, compared to last year. Much growth is expected from tourism, IT & electronics and clothing.

The turnover from ecommerce in Italy is estimated to have been worth 28.8 billion euros in 2015. This means the turnover of online sales in Italy grew by 19 percent compared to 2014. Most revenue was generated by foreign players and big marketplaces like Amazon.

Amazon has started selling fresh fruit and vegetables in Italy through its Prime Now service. For now, the fresh produce can only be ordered online by people living in the city of Milan and 34 municipalities in the back country, but if it happens to be a big success, more cities will probably follow.