Italy

Price comparison engine Idealo has achieved a growth of over 20 percent in Italy last year. The company generated an external sale in Italian ecommerce of almost 30 million euros, of which 32 percent was to the advantage of small Italian online shops.

When you're talking about Zalando, you can't ignore their free shipping and return policy. But this unique selling point is about to be less special now. In Italy, Zalando will demand from customers to pay shipping costs if their order value is less than 25 euros.

Cdiscount Marketplace is busy expanding outside of France. The online marketplace now also delivers some items to Belgium, Germany, Italy and Spain. This means, the 10,000 connected sellers suddenly get access to a new 200 million customer base.

Viniexport, an online marketplace from Italy that enables companies to buy and sell wine worldwide, has secured a 2 million euros funding round. With the money, the marketplace wants to pursue its European expansion.

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products.

Amazon has expanded its Amazon Business presence in Europe, by launching the B2B ecommerce website in Italy and Spain. The existence of the online platform in these two markets means that Amazon Business is now available in five European countries.

The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years.

The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country.

Consumers in Italy are more and more interested in shopping online. A recent study shows that two out of three Italians have visited an online store in January, while over half of Italians (53 percent) have purchased a product or service online during this period.

ManoMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year.

Packhelp, a Polish startup that manufactures custom packaging, has launched localized versions of its ecommerce website in France, Italy, Spain and Czech Republic. The company already sells to thirty countries across Europe, but is planning to launch more localized versions for these markets.

So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain.

The pan-European ecommerce association EMOTA has welcomed another member. The Italian ecommerce association AICEL, which is short for Associazione Italiana Commercio Elettronico, is the latest to join the club.

The Netherlands and Italy will be the fastest-growing ecommerce markets in Europe during the next five years. In both countries, the online retail industry will increase by 14 percent every year until 2021. Turkey is another fast-growing ecommerce industry in Europe, with a projected compound annual growth rate of 13 percent.

Ecommerce in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of 14 percent compared to the situation last year. This also means ecommerce in Italy is growing slower than it did the last two years.