The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years.
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The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country.
Palletways Italia, which distributes palletized goods, has entered the ecommerce market in Italy. This is the result of a partnership with White Horse Energy, a UK company that has entered the Italian market with its online sales of dried firewood and pellets.
Consumers in Italy are more and more interested in shopping online. A recent study shows that two out of three Italians have visited an online store in January, while over half of Italians (53 percent) have purchased a product or service online during this period.
ManoMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year.
Packhelp, a Polish startup that manufactures custom packaging, has launched localized versions of its ecommerce website in France, Italy, Spain and Czech Republic. The company already sells to thirty countries across Europe, but is planning to launch more localized versions for these markets.
So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain.
The pan-European ecommerce association EMOTA has welcomed another member. The Italian ecommerce association AICEL, which is short for Associazione Italiana Commercio Elettronico, is the latest to join the club.
The Netherlands and Italy will be the fastest-growing ecommerce markets in Europe during the next five years. In both countries, the online retail industry will increase by 14 percent every year until 2021. Turkey is another fast-growing ecommerce industry in Europe, with a projected compound annual growth rate of 13 percent.
Ecommerce in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of 14 percent compared to the situation last year. This also means ecommerce in Italy is growing slower than it did the last two years.
When an online basket was filled with 39 popular summer products in six countries across Europe, the ecommerce industry in France happened to have the highest prices. This ‘summer basket’ however is most expensive for consumers in Spain, as they have the lowest gross domestic product per capita among these countries.
Only one week after Ikea announced it has plans to sell its products through third-party websites, the Swedish retailer is now offering select Ikea products through Amazon. Thousands of products are available in all countries where Amazon has a dedicated online store.
The Italian Selex group has launched a new ecommerce portal, called CosìComodo. This online shopping project brings together the company’s multiple brands in one single portal. CosìComodo is available throughout the entire country and wants to become the place to be for Italian consumers who want to buy food online.
The ecommerce industry in Italy was worth 19.6 billion euros in 2016. Last year, the industry registered an increase of 18 percent compared to the situation in 2015. Most of the online retail turnover in Italy was generated by services sold online.
Banzai, an Italian ecommerce company group, has announced plans to change its company name to ePrice, the same name as its online tech & appliances retail brand. It also announced it will invest 40 million euros in technology over the next five years in order to accelerate its development.