Lots of companies rely on digital marketing, so it’s important to understand how customers behave online. A new study shows that although direct traffic is the most popular source of visitors in general, visitors of fashion websites come more often through search engines. This is especially noticeable in the United Kingdom and France.
Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that’s something Zalando, Europe’s biggest online fashion retailer, loves to utilize. Now they’ve shared what they think are the differences between online shoppers in Europe.
A survey among several European countries shows that it’s especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren’t that keen on such deals. Of all 17 discount categories, coupon codes for women’s clothing didn’t make into the top 5 of most used discount codes for this country.
B2C Europe, a Dutch company that helps ecommerce businesses to operate over its countries borders, received 7,3 million euro from NIBC. With the money the company aims to continue its growth in target countries such as Italy, Germany, Switzerland and China.
Made.com, a large furniture seller that is already active in the UK, France, Italy, Germany, Belgium and The Netherlands got funding to accelerate its European growth. At first to ‘agressively grow in those markets’ in which it sees plenty of room to continue it’s growth.
In Italy, 16.9 million people have bought something online during the first three months of this year. This corresponds with 55.1% of Italians who have access to the Internet. Individuals who bought something at least three times during this period, e.g. 11 million Italians or 36% of Internet users, are responsible for 88% of the value of all online purchases.
ePrice, one of the biggest online retailers in Italy, has launched a new marketplace. The ecommerce company wants to improve its product selection and growth in the Italian market as well as in Europe. It is now opening the marketplace to European merchants, who will be able to sell their products to Italian customers.
Online retailer Yoox just has been named global e-retailer of the year during the Internet Retailer Conference and Exhibition. The awards ceremony that took place in Chicago, honors online retailers from all over the world whit outstanding achievements across multiple categories.
The ecommerce industry in Italy was worth approximately 24.2 billion euros in 2014, which means an overall increase of 8% compared to 2013. Marketplaces and foreign players are positioning themselves in the Italian market and seem responsible for the transformation that’s noticeable now.
Home design ecommerce platform Lovethesign has announced it has received more than 3.7 million euros ($4 million) in Series A funding. The round was led by United Ventures and has also attracted some private investors from the Italian fashion and design industry.
It’s not a secret Italy is lagging behind in terms of ecommerce, but data shows that only 5 out of 100 companies in Italy sell online. This is in stark contrast with the European average of 14% of companies selling online.
Online retailer Yoox posted a 15 percent rise in revenues to 524 million euros last year. The strong performance in its struggling home market has helped the luxury online retailer to meet the analyst’s forecast revenues of €525.7 million.
Amazon’s marketplace is the largest of its kind. It’s attracting millions of consumers who shop on the Amazon website and get their products from third-party sellers. Now there’s a list that shows the global top 1,000 Amazon sellers as well as the top 500 sellers on Amazon’s European marketplaces in the United Kingdom, Germany, France, Italy and Spain.
It was a very merry Christmas for the Italian ecommerce sector. The online retail turnover during the holiday season achieved a new record. Netcomm, the consortium of Italian ecommerce, previously predicted online purchases would be worth 2.5 billion euros during this period, but instead it reach 3 billion euros, which is an annual increase of 28 percent.
Online furniture store Home24 will launch a shop in Italy. This marks the seventh shop in Europe and is already the third one this year. Together with this expansion news, Home24 also presented its half-year figures for the first half of 2014. Things look well for the online furniture shop.