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Fashion industry receives 33% of traffic from search

Search for online fashion

Lots of companies rely on digital marketing, so it’s important to understand how customers behave online. A new study shows that although direct traffic is the most popular source of visitors in general, visitors of fashion websites come more often through search engines. This is especially noticeable in the United Kingdom and France. Continue reading

Zalando: this is how Europeans like to shop online

Online shopping habits in Europe

Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that’s something Zalando, Europe’s biggest online fashion retailer, loves to utilize. Now they’ve shared what they think are the differences between online shoppers in Europe. Continue reading

Differences per country in terms of coupon hunting

coupon codes

A survey among several European countries shows that it’s especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren’t that keen on such deals. Of all 17 discount categories, coupon codes for women’s clothing didn’t make into the top 5 of most used discount codes for this country. Continue reading

Made.com gets growth capital to accelerate its European cross border growth

Made.com, a large furniture seller that is already active in the UK, France, Italy, Germany, Belgium and The Netherlands got funding to accelerate its European growth. At first to ‘agressively grow in those markets’ in which it sees plenty of room to continue it’s growth.
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Ecommerce in Italy consists of 16.9 million online shoppers

Ecommerce in Italy

In Italy, 16.9 million people have bought something online during the first three months of this year. This corresponds with 55.1% of Italians who have access to the Internet. Individuals who bought something at least three times during this period, e.g. 11 million Italians or 36% of Internet users, are responsible for 88% of the value of all online purchases. Continue reading

Italian online retailer ePrice opens marketplace to European merchants

ePrice, one of the biggest online retailers in Italy, has launched a new marketplace. The ecommerce company wants to improve its product selection and growth in the Italian market as well as in Europe. It is now opening the marketplace to European merchants, who will be able to sell their products to Italian customers. Continue reading

Yoox awarded global e-retailer of the year

IR Excellence Awards

Online retailer Yoox just has been named global e-retailer of the year during the Internet Retailer Conference and Exhibition. The awards ceremony that took place in Chicago, honors online retailers from all over the world whit outstanding achievements across multiple categories. Continue reading

Ecommerce in Italy was worth €24.2bn in 2014

Ecommerce in Italy 2014

The ecommerce industry in Italy was worth approximately 24.2 billion euros in 2014, which means an overall increase of 8% compared to 2013. Marketplaces and foreign players are positioning themselves in the Italian market and seem responsible for the transformation that’s noticeable now. Continue reading

Home furnishing platform Lovethesign scores €3.7mn in funding

LOVEThESIGN

Home design ecommerce platform Lovethesign has announced it has received more than 3.7 million euros ($4 million) in Series A funding. The round was led by United Ventures and has also attracted some private investors from the Italian fashion and design industry. Continue reading

Only 5 out of 100 Italian companies sell online

Ecommerce in Italy

It’s not a secret Italy is lagging behind in terms of ecommerce, but data shows that only 5 out of 100 companies in Italy sell online. This is in stark contrast with the European average of 14% of companies selling online. Continue reading

Yoox hits revenues of €524 million

Online retailer Yoox posted a 15 percent rise in revenues to 524 million euros last year. The strong performance in its struggling home market has helped the luxury online retailer to meet the analyst’s forecast revenues of €525.7 million. Continue reading

These are Europe’s top Amazon marketplace sellers

Amazon’s marketplace is the largest of its kind. It’s attracting millions of consumers who shop on the Amazon website and get their products from third-party sellers. Now there’s a list that shows the global top 1,000 Amazon sellers as well as the top 500 sellers on Amazon’s European marketplaces in the United Kingdom, Germany, France, Italy and Spain. Continue reading

Ecommerce record during Christmas in Italy

Christmas Italy

It was a very merry Christmas for the Italian ecommerce sector. The online retail turnover during the holiday season achieved a new record. Netcomm, the consortium of Italian ecommerce, previously predicted online purchases would be worth 2.5 billion euros during this period, but instead it reach 3 billion euros, which is an annual increase of 28 percent. Continue reading

Online furniture store Home24 expands to Italy

Online furniture store Home24 will launch a shop in Italy. This marks the seventh shop in Europe and is already the third one this year. Together with this expansion news, Home24 also presented its half-year figures for the first half of 2014. Things look well for the online furniture shop. Continue reading