Ecommerce in Italy is expected to generate 19.3 billion euros in 2016, which would mean the online retail industry of the Southern European country will increase by 17 percent, compared to last year. Much growth is expected from tourism, IT & electronics and clothing.
The turnover from ecommerce in Italy is estimated to have been worth 28.8 billion euros in 2015. This means the turnover of online sales in Italy grew by 19 percent compared to 2014. Most revenue was generated by foreign players and big marketplaces like Amazon.
Amazon has started selling fresh fruit and vegetables in Italy through its Prime Now service. For now, the fresh produce can only be ordered online by people living in the city of Milan and 34 municipalities in the back country, but if it happens to be a big success, more cities will probably follow.
Amazon has launched its one-hour delivery service, called Amazon Prime Now, in Italy. Consumers who are Amazon Prime members can schedule a same-day delivery for free and have goods delivered within the hour for 6.90 euros. Italy is now the second European country to offer this Amazon service, after the United Kingdom got the scoop in July.
Chinese ecommerce company Alibaba is about to open offices in Europe, in an attempt to attract more sellers to the platform. The ecommerce player wants to be the ‘gateway to China’ for merchants from Europe and wants to achieve this by opening offices in Italy, France and Germany.
Lots of companies rely on digital marketing, so it’s important to understand how customers behave online. A new study shows that although direct traffic is the most popular source of visitors in general, visitors of fashion websites come more often through search engines. This is especially noticeable in the United Kingdom and France.
Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that’s something Zalando, Europe’s biggest online fashion retailer, loves to utilize. Now they’ve shared what they think are the differences between online shoppers in Europe.
A survey among several European countries shows that it’s especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren’t that keen on such deals. Of all 17 discount categories, coupon codes for women’s clothing didn’t make into the top 5 of most used discount codes for this country.
B2C Europe, a Dutch company that helps ecommerce businesses to operate over its countries borders, received 7,3 million euro from NIBC. With the money the company aims to continue its growth in target countries such as Italy, Germany, Switzerland and China.
Made.com, a large furniture seller that is already active in the UK, France, Italy, Germany, Belgium and The Netherlands got funding to accelerate its European growth. At first to ‘agressively grow in those markets’ in which it sees plenty of room to continue it’s growth.