In the first quarter of the year, ecommerce in Spain reached more than 25.7 billion euros. Compared to the same period in 2024, this was an increase of 18.7 percent. A majority of online transactions were destined for abroad, meaning that cross-border ecommerce is popular in Spain.
Ecommerce giant Amazon is launching its discount storefront, Amazon Haul, in Spain. The standalone store competes with large Asian platforms like AliExpress and Temu. The launch follows other launches earlier this year in the United Kingdom and Germany.
From February through July, Shein served an average of 145.7 million European shoppers per month. That is over 15.2 million more than in the previous six months. The Chinese online fashion platform is more popular in the European Union than Temu, although its growth is slightly less steep.
In the first half of this year, Temu attracted an average of 115.7 million Europeans to its platform each month. That’s 12.9 million more than in the second half of last year. Remarkably, the growth in Temu’s top European markets was above average.
Online revenue in Spain has increased 13.1 percent year-over-year in 2024. The total online revenue came to 95.2 billion euros. In the last quarter of the year specifically, online turnover increased 13.4 percent compared to a year earlier.
Spanish wholesale platform BigBuy has found a new financial partner, Kaazar Capital. BigBuy told Ecommerce News that the investing company has acquired a minority stake. From now on, Kaazar Capital will contribute to the company’s financial and growth strategy.
Temu has now been active in Europe for two years. According to a recent survey by the Chinese marketplace, German customers said that they have average saving of 27 percent on purchases they placed on Temu in 2024. And 41 percent wonder why identical products cost more on other platforms.
The five largest ecommerce players in Italy account for 46 percent of the sales of the country's top 250 online sellers. Spain also sees a high concentration, with its top five players representing 41 percent of the market. In the United Kingdom, Germany, and France, the market is more evenly distributed. Yet even in those countries, the top 25 sellers are significantly larger than the 225 that follow.
In the third quarter of last year, the online turnover in Spain increased 12.6 percent year-on-year. It reached 24.6 billion euros. At least 65 percent of all online transactions that originated in Spain, went to cross-border online shops.
