Ecommerce in Germany posted double-digit growth in 2017. The online retail industry in this European country increased by 10.9 percent to reach 58.46 billion euros at the end of 2017. Now, for the first time ever, every eighth of a euro spent in the retail sector comes from ecommerce sales.
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The willingness of German consumers to buy furniture online has grown significantly over time. Now more than one in three Germans, 37 percent to be more precise, have already shopped online for stuff like chairs, beds and tables.
Online stores in Finland have broken all the previous records during the end of 2017. The number of online orders increased by 8.2 percent during the last quarter, compared to the same period in 2016. And sales increased by 9.4 percent during the same period.
For the first time in the United Kingdom, ecommerce purchases made via smartphone will overtake that of tablets. This year, online sales that happened via smartphones represent 49.7 percent of all mcommerce sales. Mcommerce via smartphones will be worth about 20 billion euros in the UK this year.
About one in six European companies that employ at least ten persons sold products and/or services via a website or apps last year. Among those companies, almost all of them sold to their own country, while less than half sold to customers located in other EU member states. Over a quarter of online-selling companies sold to non-EU customers.
During the first three quarters of this year, 15.7 billion euros was spent online in the Netherlands. The ecommerce turnover during the last quarter is estimated to be worth 7 billion euros, which means ecommerce in the Netherlands will be worth 22.7 billion euros at the end of this year.
Around one out of four companies in Germany, 23 percent to be precise, sold their goods and/or services through a website, mobile app or electronic data interchange (EDI) in 2016. The companies that were active online with an ecommerce website or app, generated 19 percent of their revenue through these sales channels.
The top 10 of largest online stores in Belgium are being dominated by foreign players. The entire top five is filled with Dutch, German and American online stores. The first Belgian ecommerce company can be found on the sixth place.
The total online revenue of Dutch supermarkets will surpass the 1 billion euros mark this year. It’s predicted that the total revenue of supermarkets in the Netherlands will be worth 35.53 billion euros in 2017, of which 2.9 percent will happen online.
Almost nine out of ten internet users in France will prepare for their Christmas shopping online. And over 70 percent will eventually buy their gifts online. The computer is still the most popular device for online shopping, although its share is decreasing.