Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
Last month, products priced over 100 British pounds generated 41 percent of revenue on TikTok Shop in the United Kingdom. This shows that consumers in the country are placing a high amount of premium purchases on the social media platform. Social commerce is maturing, according to researchers.
Amazon is by far the largest ecommerce player in Europe. A new top 10 ranking also includes two other American companies, three Chinese players and two Russian platforms. Allegro and Zalando complete the list published by ECDB.
The Council of the European Union has approved new customs rules for imported parcels valued at up to 150 euros. These shipments were previously exempt from customs duties, but that will change on July 1. From that date, a flat rate of 3 euros will apply to each item category contained in a small parcel entering the EU.
Ceconomy, the parent company of MediaMarkt and Saturn, has posted revenue growth for the twelfth consecutive quarter. This growth is driven by online sales, particularly the development of its marketplace. Spending on retail media is also rising sharply.
Only 28 percent of the 100 largest online stores in Belgium and the Netherlands offer customer service in the evening. And only 44 percent use WhatsApp as a customer service channel, even though the app is very popular among consumers. As a result, online stores are missing out on conversions.
Amazon significantly increased revenue in its two largest European markets last year. The company generated 45.9 billion dollars in Germany and 43.2 billion dollars in the United Kingdom, representing growth of 12.3 percent and 14.2 percent, respectively.
Nearly a quarter of German consumers use online subscriptions for products such as razor blades, shampoo, or flowers. On average, they have three active subscriptions. This is according to research by the digital industry association Bitkom among more than 1,000 German consumers.
The number of low-cost ecommerce parcels that the European Union received from outside the Union rose sharply again last year, increasing by 26 percent. In total, 5.8 billion parcels with a value of up to 150 euros were imported. That amounts to roughly one parcel per EU citizen per month.
Online product spending in Germany grew by 3.2 percent last year, reaching 83.1 billion euros. This growth is significantly stronger than had been forecast a year earlier. Even stronger growth is expected for the current year. “Online retail is a rare bright spot in the German economy.”
In a short period of time, Temu has become a dominant player in global ecommerce. Nearly a quarter of consumers (24 percent) made their most recent cross-border purchase on the Chinese platform. This puts Temu on par with Amazon.
Product discovery still mostly happens on marketplaces, with 37 percent of consumers starting their shopping journey there. Compared to last year, this is a decrease of 10 percent. Social platforms and AI assistants have increased their share in the last 12 months.
Online shopping in Portugal had a strong performance during the Christmas period of 2025. New data from SIBS Analytics shows that ecommerce purchases increased 19 percent in the number of transactions when compared to the same period in 2024. The total value of online purchases also increased around 14 percent.
Digitec Galaxus has had a strong year, with sales across its platforms up by 17 percent. This growth is partly driven by the addition of half a million new shoppers, bringing the total customer base to around 5 million. The Swiss ecommerce giant also outperformed the market in EU countries.
Ceconomy, owner of MediaMarkt and Saturn, reports online revenue of more than 5.7 billion euros for the past financial year. This means the online channel now accounts for more than a quarter of total revenue for the first time. Growth is largely driven by MediaMarkt’s marketplace.