It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.
Holiday ecommerce sales in Denmark will be around 1.2 billion Danish kroner (160,9 euros). That’s 33% more than the 0.9 billion of Danish kroner the country saw being spent on holiday gifts in 2012. Almost four in ten consumers expect to buy their Christmas gifts online, while 29% said they wouldn’t. These are almost the same percentages as a year before.
A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.
The frequency of purchases made online in Denmark was down in the first quarter of this year. The amount of shoppers that bought five times or more in Q1 2013 has dropped by almost half, compared with the same period a year earlier.
Here in Europe it´s not all about credit cards. There are actually many, many different online payment methods. Let´s have a look at what customers in certain European regions and countries tend to use if they order goods online. You´ll notice common names like Paypal, but also some very local ones, like Dankort.