Danish jewelry retailer Pandora has launched an ecommerce site for the US market. It’s the first time the manufacturer and retailer has opened a dedicated ecommerce store for a market outside of Europe, where it already has seven country-specific online stores.
Cross-border ecommerce is growing steadily in the Nordic countries. Especially online stores in Sweden are popular among other Scandinavians. Norwegian consumers shop the most at foreign online stores. Ten percent of all Norwegians shop at Swedish ecommerce sites at some point every quarter.
The flexible parcel delivery service from Post Danmark has been extended to 1 million Danish people living in apartment blocks. The extension should make it easier for consumers to receive the items they purchased online when they are not at home.
Free shipping is often used as a marketing tool to lure consumers into buying at that particular store. But when an online store offers free shipping, online shoppers often have less delivery alternatives to choose from. And, says Steffen Pasgaard of EDI-Soft, online retailers lose both customers and revenue when they offer free shipping.
Media-Saturn has witdrawn its Redcoon shops in France and Denmark because after five years, these online stores still didn’t generate enough money to keep them up and running. Redcoon thinks there’s more potential growth in the markets where it already has grown to a mature player.
TheFashion.com, a European fashion discovery platform has closed a $1.7 million (€1.37 million) seed funding round led by North East Venture Capital and The Danish Growth Fund. With the money, TheFashion.com wants to roll outs its platform in Northern Europe in the next few months, targeting Sweden, Germany and the Netherlands initially.
The total ecommerce industry in Northern Europe is expected to reach sales of 36.8 billion euros in 2014. One year ago, the online economy of goods and services in this region was worth 33.2 billion euros, so this year there’s probably gonna be a growth of 10.8%.