The willingness of German consumers to buy furniture online has grown significantly over time. Now more than one in three Germans, 37 percent to be more precise, have already shopped online for stuff like chairs, beds and tables.
Personalization is key for German retailers. Many of them are looking to invest in personalization solutions during this year, with more than half of them expecting to spend over a million euros to achieve this.
In the future, Amazon wants to open physical stores in Germany, similar to the stores it opened in the United States. According to Ralf Kleber, VP Germany at Amazon.com, it’s not a question of whether, but when this will happen.
The German hypermarket chain Kaufland has decided to stop its online grocery service in Germany, just one year after it launched the online shopping initiative. There are concerns about the costs of the operation and the lack of potential for future profitability.
Around one out of four companies in Germany, 23 percent to be precise, sold their goods and/or services through a website, mobile app or electronic data interchange (EDI) in 2016. The companies that were active online with an ecommerce website or app, generated 19 percent of their revenue through these sales channels.
Next year, the E-Commerce Berlin Expo will take place for the third time and a new segment is added to this European ecommerce event: the E-Commerce Berlin Awards. This award show will reward the best ecommerce companies in eight different categories.
So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain.
AllyouneedCity, an online shopping platform for local retailers, has launched in Bonn. DHL Parcel launched the online marketplace so local retailers can compete online more effectively. Consumers from Bonn can virtually browse through the affiliated shops, purchase products and then have them delivered to their homes.
42 percent of consumers from France, Germany, the United Kingdom and Sweden have used click & collect in the past twelve months. And one in four Europeans who used click & collect bought another product in-store while they were picking up their online order.
Amazon has announced it will open a research center in Germany that’s focused on developing artificial intelligence to improve the customer experience. Amazon wants to create over a hundred high-skilled jobs in machine learning at this new Amazon Research Center.