One of the statistics you can use when you talk about a country’s ecommerce situation, is the number of online stores. But it is also something that’s hard to know for sure. We took it upon ourselves to recount the number of online stores in The Netherlands. And guess what? There seems to be much more than one might think!
All over Europe there are many different ecommerce events. But every year the ‘Webwinkel Vakdagen’ is one of the first to be held and it’s also one of the largest ecommerce events on this continent. With 10,526 visitors during the most recent edition, the event achieved a new visitor record. Is this a sign that ecommerce is still growing in the Netherlands?
Vente-Privee wants to more than quadruple its revenue in the next ten years. The online retailers wants to achieve this by extending the model of flash sales that it once started in France. The goal is to achieve annual sales of 6 billion euros to 8 billion euros in 2024.
Although the majority of Dutch web merchants think their online store will be still active in 2020, but practice proves otherwise. Almost half of Dutch online entrepreneurs have had a revenue smaller than 10,000 euros in 2012. About 80% have never even earned an average income with their online store.
Dutch music store Bax-shop opened its German online store this week. It’s the second foreign expansion for the Dutch company, that also has a physical store in hometown Goes. Co-founder Jochanan Bax previously told he expects to ship 50.000 parcels to customers in the very first year Bax-shop will be active in Germany.
Fonq.nl, an online department store, will be expanding further in Europe. This year it wants to open online stores in The United Kingdom, Austria and Scandinavia. It’s also planning to acquire other online shops to further expand its product line.
The total online economy of sold goods and services in Western Europe amounted €158.1 billion last year, but is expected to grow to €173.8 billion in 2013, according to new data from Ecommerce Europe, an umbrella organisation for online retailers active in Europe.
Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
Ecommerce sales in the Netherlands grew to 5 billion Euros in the first six months of 2013, a growth of 8% compared to the same period one year ago. Although the growth flattens slightly when you compare it with previous years, it´s still a good ecommerce year for the Dutch. Especially when you take into consideration the country is still in a recession and consumers now aren’t that eager to spend money.
Wehkamp.nl wants to reduce the amount of returns of fashion items, its top-selling category. The biggest online clothing store of the Netherlands has to deal with return rates around fifty percent. It now wants to reduce this by measuring all their clothes, so customers will return less ill-fitting articles.
Etsy has rolled out its payments platform called Direct Checkout to sellers in 12 European countries, like the United Kingdom, France and Germany. Also sellers from Australia, Canada and New Zealand are now able to offer more checkout options for buyers.
IcePay has completed a €2,6 million round of funding. With this money the payment service provider wants to expand internationally, with a focus on expanding within Europe. IcePay has a so called PSD license, which gives the Dutch company the right to act as a payment service provider throughout the European Union and European Economic Area.
It was a good year for the ecommerce industry in the Netherlands. Sales grew with 11 percent in May, compared to the same period one year before. At the same time, the overall retail industry declined with 0.6% in this period. So, hooray for ecommerce!
Emerce, a Dutch offline magazine and website about online business, media and marketing, will turn its local ecommerce event eRetail into a bigger European conference called eRetail Europe. It will be held on the 9th of October in Amsterdam and is part of the Emerce eWeek.