The Netherlands

Below you’ll find all the articles we’ve written about Dutch ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Dutch online retail industry, check out our information page on

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23% of Dutch ecommerce happens via mobile

23% of Dutch ecommerce happens via mobile

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 percent.

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Omnichannel in the European fashion industry

Omnichannel in the European fashion industry

A new study on omnichannel in the European fashion industry shows that social media, online customer loyalty and store localization are the most common omni-channel solutions. The least common features are online order of in-store inventory with in-store pick-up by the customer, same-day delivery and shipping and in-store reservation of inventory for in-store consumer purchases.

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VidaXL builds biggest distribution center in the Netherlands

VidaXL builds biggest distribution center in the Netherlands

At the end of this year, online retailer VidaXL will have the biggest distribution center in the Netherlands. In Venlo, a place in the most southern part of the country, a completely new international distribution center will arise that can manage 60,000 orders per day. The distribution center is part of VidaXL's international growth strategy, just like welcoming external vendors in its online store.

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20% of Dutch online shoppers order via smartphone

20% of Dutch online shoppers order via smartphone

One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online.

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