Ecommerce in the DACH region

The DACH region is formed by the country codes from Germany (D), Austria (A) and Switzerland (CH). These three countries are often named together when it comes to certain economic decisions, partnerships, news and studies. You can read more about ecommerce in the DACH region on this page.

Almost 100 million people live in the DACH region, whereas Germany is of course the biggest contributor, with 81,4 million people. In both Austria and Switzerland about 8,7 million people live there. In Germany and Austria, German is the official language, while in Switzerland it’s German, French, Italian and Romansh.

Ecommerce in the DACH region is dominated by German online retailers

Ecommerce in the DACH region is mainly dominated by German online retailers, who are of course not only very present in the German ecommerce, but also in the Austrian and Swiss online retail industries. In 2020, ecommerce in the DACH region surpassed 100 billion euros for the first time ever.

Ecommerce in Germany

Germany has the biggest ecommerce market in the DACH region. Online sales in this country were worth 83.3 billion euros in 2020. To read more about the German online retail industry, please check out our information page about ecommerce in Germany.

Ecommerce in Austria

Ecommerce in Austria was worth 8.5 billion euros in 2020. To read more about the Austrian online retail industry, please check out our information page about ecommerce in Austria.

Ecommerce in Switzerland

Switzerland’s ecommerce industry was worth 11.84 billion euros in 2020. To read more about the Swiss online retail industry, please check out our information page about ecommerce in Switzerland.