Ecommerce News

Ecommerce in Greece

Greece is a country in Southeast Europe known for its mountainous landscape and many islands. The ecommerce market in Greece is one of the fastest growing markets in Southeastern Europe. Consumers in the country often shop cross-border.

COUNTRY STATISTICS
GREECE
Population 10.36 million (2023)
Internet users (% of population) 85%
Online sales 3.1 billion euros (2024)
Online stores worth mentioning: Public.gr, E-shop.gr, Kotsovolos

ecommerce in greece is growing

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Ecommerce customers in Greece

Compared to other countries in Europe, consumers in Greece have not yet fully adopted online shopping. However, ecommerce penetration rates are increasing. According to Statista, the penetration rate was 35.6 percent in 2023. The statistics company expects that this will continue increasing, hitting 65.3 percent by 2029.

average revenue spent per ecommerce user greece

While not many consumers in the country are shopping online yet, their average online spending is pretty high. According to Statista, Greek ecommerce users spent 961.6 euros (1,012 dollars) on average in 2023. That spending is projected to reach 1,010,1 euros (1,063 dollars) in 2024. By 2029, Statista expects ecommerce users to spend an average of 762.3 euros (802.4 dollars).

CROSS-BORDER – When shopping at online stores, Greek consumers look for the best prices. That is why many of them choose to shop cross-border. In 2024, most of the country’s ecommerce spending went to retailers in China, like Temu. According to Statista, China’s ecommerce market volume in Greece was 1.4 billion euros in 2024.

Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.

The Greek online retail market

According to the association Ecommerce Europe, Southern Europe traded 166 billion euros online in 2023. The online retail market in Greece has grown in the last couple of years. According to Statista, its expected revenue for the online sales of products in 2024 is 3.08 billion euros (3.25 billion dollars). If you include the online sales of services, like travel, the expected revenue is even higher.

Compared to 2023, Statista expects that online revenue in Greece will grow 10.3 percent in 2024. That growth rate is expected to continue, with an annual growth rate of 8.68 percent between 2024 and 2029. This will result in an online revenue of 4.7 billion euros (4.9 billion dollars) by 2029.

revenue ecommerce greece

In 2023, Fashion was the biggest online market in Greece, in terms of revenue. Consumers spent 849.4 million euros on this category online. The category is expected to remain the biggest one in the coming years.

Leading online stores in Greece

In 2023, Shein was the biggest online seller in Greece. It had a revenue of 287.3 million euros in the country. Some major local online stores are Public.gr, E-shop.gr, and Kotsovolos. Public.gr, founded in 2005, is a chain of department stores that sells consumer electronics, books, toys, fashion, media, and more.

E-shop is said to be the first Greek online shop.

E-shop.gr was founded in 1998 and is said to be the first online store in Greece. It welcomes 80,000 visitors per day, offering all kinds of consumer electronics, but also books, sport equipment, and baby care products. Kotsovolos, founded in 1950, is currently one of the most popular electronics retailers in Greece. Since 2005, it is part of British retailer Dixons.

Ecommerce events in Greece

Every year there are several ecommerce events being organized in Greece. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

Read all our articles about ecommerce in Greece.

Do you want to sell cross-border in Europe? It ain't easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.

Pleuni

Pleuni

Pleuni writes all types of news and background articles for Ecommerce News, where she has been working since 2019.

All articles by Pleuni