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Ecommerce in Greece

Ecommerce in GreeceGreece is a country located in Southeast Europe. It’s known for its mountainous landscape and many islands. Greece joined the European Union in 1981 and adopted the euro in 2001. The country suffered greatly from a recession between 2007 and 2009, but is now slowly recovering. Here’s what you need to know about ecommerce in Greece:

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Population 10.5 million people
– % internet users 76%
Online sales €7.5 billion (2019)
Online stores worth mentioning:,, Kotsovolos


Ecommerce events in Greece

Every year there are several ecommerce events being organized in Greece. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

Ecommerce customers in Greece

The Europe 2020 Ecommerce Region Report by RetailX shows that 51 percent of the Greek were online shoppers in 2019.  Among the Greeks who shopped online in the last three months prior to the RetailX study, 38 percent purchased online one or two times. And 36 percent bought something on the internet three to five times, while 15 percent did this six to times in three months’ time.

Most online shoppers in Greece buy from national sellers (87 percent). About one in three also purchase online from sellers from other EU countries, while four in ten do this from sellers abroad (meaning: other EU or non-EU countries).

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The ecommerce market in Greece

Greek consumers bought products and services online with a total value of 7.5 billion euros in 2019. The Greek ecommerce industry showed a 25 percent growth rate, and was one of the fastest-growing ecommerce markets in Europe that year. Ecommerce in Greece accounts for 3.91 percent of the country’s Gross Domestic Product. This marks one of the highest E-GDP’s in Europe.

Ecommerce in Greece (2015-2019)
Ecommerce in Greece (2015-2019) source: RetailX

Big online stores in Greece

Some major online stores in Greece are,, and Kotsovolos., founded in 2005, is a chain of department stores that sells consumer electronics, books, toys, fashion, media, and more. was founded in 1998 and is said to be the first online store in Greece. It welcomes 80,000 visitors per day, showing them all kinds of consumer electronics, but also books, sport equipment, and baby care products. Kotsovolos, founded in 1950, is currently one of the most popular electronics retailers in Greece. Since 2005, it’s part of British retailer Dixons.

Latest news about Greece

H&M expands brands to 9 new markets in Europe

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Ecommerce in Greece: €4 billion in 2019

Ecommerce in Greece is expected to be worth 4 billion euros at the end of this year. That would be an increase of over 8 percent, compared to the 3.7 billion euros the Greek ecommerce industry was worth last year.

Greek online grocery e-Fresh grew 93% in 2018

E-Fresh, a fast-growing online grocery retailer from Greece, has had a successful year. The digital supermarket yesterday announced that its sales have increased by 93 percent last year. The company also secured a 88 percent repeat customer rate, while the number of customers grew 94 percent.

Greek ecommerce association GRECA launches trustmark

The Greek ecommerce association GRECA (which is short for Greek Ecommerce Assocation) has launched the first ecommerce trustmark from Greece. The organization launched the trustmark in cooperation with Ecommerce Europe and the E-Business Research Center. Awardees will be subject to an audit to make sure they comply with European consumer… Continue reading

Fashion store Lesara expands to 16 new countries in Europe

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

Read all our articles about ecommerce in Greece.

Last update: March 2021