Ecommerce in Romania
Romania is a Southeastern European country and the largest in the Balkans. Its main export partners are Germany, Italy and France, while its main import partners are Germany, Italy and Hungary. Romania is the seventh most populous member of the European Union, while its capital, Bucharest, is the sixth largest city in the EU.
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|Population||19.94 million people|
|– % internet users||70%|
|Online sales||€3.6 billion (2018)|
|Online stores worth mentioning:||eMAG.ro, Okazii.ro, Altex.ro|
- Ecommerce customers in Romania
- The ecommerce market in Romania
- Big online stores in Romania
- Latest ecommerce news from or about Romania
Ecommerce customers in Romania
According to data from GPeC, the absolute lion’s share of online consumers in Romania (90%) prefer to pay cash-on-delivery. But when it comes to utilities payments, travel, event tickets and other online services, paying using cards is the preferred method. The same study also shows that the average online shopper in Romania is between 25 and 35 yeard old. About 8 in 10 shoppers live in cities.
According to information from the Ecommerce Wiki, 18 percent (1.9 million people) of the online population have bought something online in 2015. In the same year, 1.4 million Romanian online shoppers used a mobile device to complete a purchase, while 850.000 used a mobile shopping app to order something online. The most popular product categories in the Romanian ecommerce industry are consumer electronics, fashion and home & deco. Consumers spent about 140 million euros online on clothes and shoes in 2014, FashionDays.ro estimates. The average spending per online shopper was 786 euros in 2015, according to the Ecommerce Foundation.
The ecommerce market in Romania
Romania is one of the bigger ecommerce industries in Southeastern Europe. The ecommerce market was estimated to be worth around 1.4 billion euros in 2015, while it was worth 1.1 billion euros in 2014 and 600 million euros in 2013. However, the share of ecommerce in total retail is still quite low, between 2.2 and 2.5 percent. In 2017, the ecommerce industry of Romania was worth 2.8 billion euros and it’s estimated to be worth 3.92 billion euros at the end of 2018.
Big online stores in Romania
There are approximately 5,000 online stores in Romania, which is 11 procent more than in 2013, when there were about 4500 online shops reported. The biggest online store in Romania is eMAG.ro, which expanded into Poland in January 2015. Other big online stores in Romania are Altex, Domo, Flanco and Okazii.
Latest news about Romania
Takeaway.com, the Dutch company that’s gaining more and more market share in Europe, has acquired two food delivery marketplaces in Eastern Europe. Takeaway.com is now the owner of BGmenu from Bulgaria and Oliviera from Romania.
DHL has further expanded its European parcel network. The postal company is now able to offer its cross-border services for online customers in Ireland and Romania, while Croatia and Bulgaria will join the network in November.
Ecommerce in Romania was worth 1.8 billion euros last year, which corresponds to an increase of 30 percent compared to the situation in 2015. This figure represents only the online sales of products. Consumers in Romania made on average 8.4 online purchases in 2016, slightly more than one year before.
The Romanian ecommerce association ARMO has joined Ecommerce Europe, one week after it joined EMOTA, another pan-European ecommerce association. It’s the first time ever a national ecommerce association has joined both umbrella organizations.
The European Ecommerce & Omnichannel Association has a new member. It announced ARMO, the Association of Romanian Online Stores, has joined the pan-European ecommerce association. Romania is now the 17th country to have an ecommerce association joining EMOTA.
Read all our articles about ecommerce in Romania.
Last update: June 2019