Ecommerce in the DACH region
The DACH region is formed by the country codes from Germany (D), Austria (A) and Switzerland (CH). These three countries are often named together when it comes to certain economic decisions, partnerships, news and studies. You can read more about ecommerce in the DACH region on this page.
Just over 100 million people live in the DACH region. Germany is the biggest contributor with almost 84 million people. In Austria and Switzerland about 9 million people are resident. In Germany and Austria, German is the official language. In Switzerland several languages are spoken, namely German, French, Italian and Romansh.
DACH ecommerce dominated by German retailers
Ecommerce in the DACH region is mainly dominated by German online retailers, who are of course not only very present in the German ecommerce, but also in the Austrian and Swiss online retail industries. In 2020, ecommerce in the DACH region surpassed 100 billion euros for the first time ever.
Ecommerce in Germany
Germany has the biggest ecommerce market in the DACH region. Online sales in this country were worth 79.7 billion euros in 2023. To read more about the German online retail industry, please check out our information page about ecommerce in Germany.
Ecommerce in Austria
Ecommerce in Austria was worth 10.6 billion euros in 2024. To read more about the Austrian online retail industry, read our page on ecommerce in Austria.
Ecommerce in Switzerland
Switzerland’s ecommerce industry is projected to be worth 12.2 billion euros by the end of 2024. To read more about the Swiss online retail industry, visit ecommerce in Switzerland.
