In the United Kingdom there are recently several activities employed and online platforms launched aimed at boosting trade with Central and Eastern Europe. A new UK-based ecommerce site for example aims to alert local companies about business opportunities in Romania, while another initiative is focused on selling British food online in Poland.
The UK-based startup Ometria has disclosed a 1.5 million dollar (€1.08 million) seed round this week from a group of angel investors. The new funding will be used to grow the team and to further develop its ecommerce intelligence platform, which provides retailers with insights relating to customer behavior and product performance.
The ecommerce market in the Netherlands has grown with 8.5% to reach 10.6 billion euros. It’s for the first time ever Dutch online stores together sell more than ten billion euros. The number of online orders also grew, thanks to a rise of 11% there were almost 100 million orders last year.
MasterCard has launched its digital payment solution MasterPass in Italy. The Southern European country is one of the first in Europe where this solution is launched, as it’s now only active in the United States, Australia, Canada and the United Kingdom. But more European countries will follow soon.
H&M has expanded its online territory by launching an online store in France, which makes it the tenth market for the Swedish retailer to have an online presence. Of course French customers can shop for a wide range of clothing and accessories, but with H&M Home they can also shop online for home goods.
2013 proved to be a very good year for the ecommerce industry in Belgium. The Western European country has caught up with its neighbor countries and the forecasts for 2014 are also very positive. Online sales in Belgium grew 25,66% to reach 1.91 billion euros last year.
Poland may be the fastest-growing ecommerce market in the European Union, it still has a very low conversion rate. And among those internet users who actually do drop items in their virtual shopping cart, a strong majority of 67 percent leave the store without ever completing the transaction.
Mangopay, a payment solution for marketplaces, crowdfunding and collaborative platforms is aiming for transactions totaling 500 million euros by 2015. The capital injection that was announced this week will probably help Mangopay with this as well with its growth ambitions in Europe.
The ecommerce industry in Serbia has shown some fantastic results as it grew 39% to 8.16 billion dinars, or 70.4 million euros last year. A downside to the story may be the fact the lion’s share of all transactions went to non-Serbian online stores, as its inhabitants shop drastically more abroad than at local stores. Of the total number of 1.7 million transactions, 1.45 million took place on foreign websites.
Oxatis, the French provider of ecommerce software, got a capital injection worth 3.5 million euros from Omnes Capital and A Plus Finance. With the fresh funding, Oxatis is able to boost its research and development team, which is a part of its growth strategy. Also, sixty new features will be added to Oxatis’ software-as-a-service platform.
The fourth edition of what has become the most important ecommerce ‘rendez-vous’ in France starts tomorrow in Monaco. More than 800 decision makers and big names from the ecommerce industry are heading today to the French Riviera for 1,500 one-to-one business meetings and network opportunities.
The European Multi-channel and Online Trade Association launched its European trustmark for online merchants yesterday. The association, which claims to represent more than 80% of the ecommerce industry in Europe, establishes harmonized certificate criteria for all national trustmarks in Europe.
The ecommerce industry in Finland grew nearly 9% last year. Finnish consumers bought online goods and services worth 10.5 billion euros. So far, in three years the Finnish ecommerce market has increased by almost a fifth.
Out of 18 European countries, the United Kingdom has the highest share of people who order something online every month using their smartphone. Almost one in three Britons shop on their mobile, while two in three Britons are using smartphones.
Dutch company WebwinkelKeur has announced today the launch of its Spanish equivalent eValor. In the Netherlands, WebwinkelKeur is known for the fact merchants can put its trade mark on their site, after which a page with customer experiences is implemented.