Norway

Ecommerce company Stylight is branching out further in the European market and is now available in 14 countries. As of this week, Stylight is there for customers in Belgium and Norway. The fashion discovery website thinks opening up two new ecommerce sites is 'just another logical step of their expansion strategy'.

Ecommerce in Norway is doing well for some time and with a strong fourth quarter it resulted in a 10 billion euros turnover ($10.95 billion) in 2014. Enterprise Federation of Norway expects a growth of 15% which is higher than last year, in which it grew by 10.8%. 

Cross-border ecommerce is growing steadily in the Nordic countries. Especially online stores in Sweden are popular among other Scandinavians. Norwegian consumers shop the most at foreign online stores. Ten percent of all Norwegians shop at Swedish ecommerce sites at some point every quarter.

EDI-Soft, a software developer and provider from the Nordics, is planning to become market leader in digitizing delivery and shipping in China. Because shipments of parcels are still largely treated manually in China, EDI-Soft thinks now is the right time for them to make an entry into the Chinese market.

The total ecommerce industry in Northern Europe is expected to reach sales of 36.8 billion euros in 2014. One year ago, the online economy of goods and services in this region was worth 33.2 billion euros, so this year there’s probably gonna be a growth of 10.8%.

Bring, a Norwegian postal and logistics company that's owned by Posten Norge, has taken a look at the ecommerce industry in the Nordic region. This year's report shows that the consumers' total experience is important when shopping online. And it also shows that there are some big differences between consumers from Denmark, Sweden, Norway and Finland.

Just Eat has shown some pretty big growth during the first half six months of this year. Its revenue grew by almost sixty percent compared to the same period last year, while its profit went up almost 600% in the past six months. But not all is positive for the UK-headquartered company, as revenue in Belgium and the Netherlands declined.

Seven in ten Nordic residents shopped online for a total value of 4.9 billion euros during the first quarter of this year. The most frequent shoppers can be found in Norway, as 75% of its inhabitants bought something online during the first three months of this year.

Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.

It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.

When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.

A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.