Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.
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It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.
When does a country have a lot of ecommerce potential? Is it about population size, income per capita or the amount of money online spent? It’s all of these and a lot more variables that characterizes a ecommerce market primed for growth. Forrester compared 55 countries, and of the 10 most ecommerce-ready markets, there are 5 European countries: UK, Germany, the Netherlands, Norway and Sweden.
Etsy has rolled out its payments platform called Direct Checkout to sellers in 12 European countries, like the United Kingdom, France and Germany. Also sellers from Australia, Canada and New Zealand are now able to offer more checkout options for buyers.
A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.