Migros, the largest retailer in Switzerland, has launched a completely new website. The new design and optimized user experience are part of an effort to make the retailer accessible on all devices. The technical realization was built on Magnolia, a Swiss content management platform.
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Swiss Post has started in Bern an online marketplace for small businesses. This platform, called Kaloka, will take care of the entire ecommerce value chain, from online store to logistics. The postal service of Switzerland will also integrate local startups into the project and offers a SMS-butler.
Swiss online shoppers bought goods online with a total value of 7.2 billion Swiss francs, or 6.6 billion euros, last year. The online retail sector in Switzerland increased by 7.5 percent in 2015 and now also accounts for 7.5 percent of the total retail sector in this Central-European country.
Cargo Sous Terrain (CST) has plans to run an underground freight transport system in Switzerland. In the tunnels, autonomous vehicles will transport pallets and packages between major cities and towns in the Central-European country. The group hopes to have this innovative network up and running by 2030.
Outfittery has expanded its service throughout Europe by offering a free pick-up service. This will make it even easier for customers to return items they don’t like: Outfittery will pick up the items at the customer’s home without asking any fee for it.
Groupon closed the doors of 4 European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.
The ecommerce market in Switzerland increased by 13 percent from last year, now reaching a value of 9.1 billion Swiss francs or 8.4 billion euros. The growth of the online retail industry may have had something to do with the high online shopping penetration. Of all 16-65 year olds in Switzerland, 90 percent purchased at least once online in the last twelve months.
Consumers in Switzerland can now order products from the German, French or Italian Amazon and get it delivered for free. At least, if the value of their shopping cart is worth 49 euros or more. This will have a huge influence on the Swiss ecommerce industry, Netcomm Suisse says. “It will raise the bar in competitiveness, but will also push ecommerce operators to further improve their offer.”
Swisscom and Coop are allowed to build their joint online marketplace Siroop. The two companies want to defy the American ecommerce giant Amazon in Switzerland by launching their own ecommerce platform. The Swiss competition authority has now greenlighted the project.
Fashion retailer H&M will soon launch an online store in Switzerland. It’s not officially announced yet, but all the indications are that the Swedish company will open its Swiss online store in just a few days. In the physical stores the upcoming opening of the ecommerce site was already announced over the loudspeakers.
Germany, Austria and Switzerland are a lot alike when it comes to ecommerce. There are several big online stores that are very popular across these German-speaking countries. Let’s have a look at the biggest online stores in Germany, Austria and Switzerland.
Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that’s something Zalando, Europe’s biggest online fashion retailer, loves to utilize. Now they’ve shared what they think are the differences between online shoppers in Europe.
B2C Europe, a Dutch company that helps ecommerce businesses to operate over its countries borders, received 7,3 million euro from NIBC. With the money the company aims to continue its growth in target countries such as Italy, Germany, Switzerland and China.
Swiss Post is testing the commercial use of drones. Together with Swiss WorldCargo and Matternet, the postal company is investigating specific uses of drone technology and trying to find out what the cost-effectiveness is of these business ideas. For this purpose it will carry out some drone tests this month.
The online trade in goods in Switzerland grew by around 10% year-on-year in 2014, with foreign suppliers increasing their market share. While Swiss online retailers expect, partly due to mobile traffic, to grow their business further in the upcoming years, they still have to tackle falling prices and increasingly fierce competition from foreign players and omnichannel retailers.